What would you do with an extra five hours a week?  What would you do with all that extra time? With that extra energy? With that extra space, that flexibility?

Is imposter syndrome creeping up because you feel like you don’t have your shit together behind the scenes?

This is a sentiment that comes up a lot. 

In this session, we'll explore how to simplify your business for growth and success. Let's envision the possibilities and create a vision for a thriving entrepreneurial journey!

It was fantastic to speak with the Small Business Saturday’s Mat all about what we do at Calibrated Concepts and how we simplify businesses with the right tech, systems and websites!

In today's video, we're diving headfirst into Squarespace's recent navigation makeover. Many of you have shared your confusion about where to find things in Squarespace since they've made these changes, so I'm here to guide you through the updated dashboard.

Recently, I had the pleasure of sitting down for a chat during my visit to Pendleton. We dived into the world of my business, Calibrated Concepts, where we help fellow business owners with a wide range of online services. That includes crafting websites from scratch, making existing websites even better, and implementing simple solutions that make running a business smoother, saving both time and money.

During our conversation, we also covered some really candid topics, from mental health and my passion for traveling to the work I love doing. There's a lot to unpack, and I think you'll find it quite interesting.

Loom is how I create my YouTube videos. It's been so good for screen recording too. I'm able to have click tracking… So that's really, really handy.

It's really easy just to share a link to something when you need to.

I’m so excited to share this with you. There are many features that will be available to use but I have a selected few that I’d like to highlight.

There are some cool stuff coming out soon!

It probably won’t surprise you that my take on marketing is a bit different from other businesses.

A long time ago I decided to play to my strengths and to let my chatting, community building nature take the biggest chunk of my marketing “budget”. How that’s looked has changed over the years, but it’s served me well!

Have you ever gotten overwhelmed by all the factors that come into play when you need to hire help in your small business?

I’ve got some great ideas and resources around these things!

Today I wanted to talk about SEO.

It's interesting because, despite my roles as a website designer and systems designer, I often receive inquiries about SEO. However, it's essential to clarify that I'm not an SEO expert.

Recently, I've been experimenting with a tool on my website. They've been continuously enhancing the software, and I'm eager to witness how it will further enhance my business. I'm excited about the potential benefits it could offer, and I'd love to share this with you.

Join host Ellie McBride in a lively YouTube live interview as she sits down with Minal Patel, the founder of Marketing by Minal, to delve into the exciting world of email marketing.

Minal will share her expertise on successfully driving traffic to your email list and, more importantly, guiding that traffic back to your website to convert into sales.

With her firm belief that marketing is akin to cooking, Minal brings a fresh perspective to the table. Drawing from her 20+ years of marketing experience, she understands the recipe for success lies in having the right ingredients, tools, and practice. Minal's practical and actionable tips have empowered countless small business owners to find their inner marketer and avoid the dreaded cycle of marketing mishaps.

If you're looking to take your email marketing game to the next level, this interview is a must-watch. Minal will reveal strategies, tactics, and insights that will help you not only grow your email list but also maximize its potential by driving valuable traffic back to your website.

Ellie sits down with Emma Greer, a talented copywriter and content writer hailing from Northern Ireland and now based in Glasgow, Scotland. Emma will share her expertise in creating captivating website copy that leaves a lasting impression.

As a skilled copywriter, Emma understands the power of words in conveying the personality, values, and unique offerings of service providers. Through her website copywriting, blog writing, and article writing services, she helps businesses make a splash with every word they use to promote their brand. By attracting their dream clients through compelling and engaging content, Emma's clients are able to showcase their true essence and stand out in the competitive online landscape.

During this discussion, Ellie and Emma will dive into the secrets of crafting persuasive and impactful copy for websites and explore strategies to infuse personality into your words while maintaining a strong focus on the needs and desires of the target audience.

We're diving into the world of podcasting and how it can supercharge your website. Our guest, Amanda Sloan, is an award-winning content creator, podcast enthusiast, and multi-passionate entrepreneur from Thankful Cow Solutions.

Amanda is not just a talented writer and podcast host but also the Founder and Co-Creator of Geek Herring Productions. She's all about making podcasting accessible to everyone through her courses and services.

In my work it’s essential that I am flexible and knowledgeable about as many tools as possible to meet my clients where they are and take their to-do list stress away. There are loads of absolutely incredible software options out there and I’m a firm believer that there is a system out there for every working style.

That said, I have my most favourite tools that I could not live without. These are the ones I’ve become dependent upon and use absolutely every single day.

Today we're talking about building a community and how to get started with email marketing.

As a renowned brand photography expert, Karen knows the art of creating a deep connection with your target audience through visually captivating branding.

Whether you're running a service-based or product-based business, having a curated collection of impactful images that align with your vision and values is essential for effortless business growth. Discover the power of confidently showcasing your brand, attracting your ideal community, and unlocking your full potential with Karen's expert insights.

We can't wait to share this information to help you transform your website images into a powerful tool for success!

We delve into the powerful synergy between digital advertizing and website success. Learn how to leverage digital ads for maximum impact on your website's performance.

Squarespace has just announced that they have partnered with Sprout (the Good API) to as a third party extension. And what it does is so cool in such a simple way. And this is a feature that I know a lot of my clients with e-commerce shops have wanted.

Essentially it allows you to plant a tree or two trees or more with every item purchased. And there are a few different ways you can customize the set it up.

Let me know if you decide to use it!