Systems bring freedom to my small business this year and every year.

I’m all about how systems allow me to have time savings, client relationships, flexibility, peace of mind, handling life's curveballs, mid-day flexibility, and the freedom to do nothing. I delve into how systems can bring freedom to my small business in 2025.

When it comes to running an efficient and simple business, using the right tools can save you endless hours and headaches. Whether you’re setting up a brand-new business or ready to streamline your existing one, this is the list of software and tools my team and I couldn't live without here at Calibrated Concepts, plus a few that we recommend to loads of our clients.

An update video to share significant life changes, including moving back to the US with minimal belongings, settling into a new home, and reconnecting with community.

Make your website stand the test of time with my expert tips!

In this video, I share my guiding principle for business success: keeping things simple.

It was fantastic to speak with the Small Business Saturday’s Mat all about what we do at Calibrated Concepts and how we simplify businesses with the right tech, systems and websites!

Recently, I had the pleasure of sitting down for a chat during my visit to Pendleton. We dived into the world of my business, Calibrated Concepts, where we help fellow business owners with a wide range of online services. That includes crafting websites from scratch, making existing websites even better, and implementing simple solutions that make running a business smoother, saving both time and money.

During our conversation, we also covered some really candid topics, from mental health and my passion for traveling to the work I love doing. There's a lot to unpack, and I think you'll find it quite interesting.

It probably won’t surprise you that my take on marketing is a bit different from other businesses.

A long time ago I decided to play to my strengths and to let my chatting, community building nature take the biggest chunk of my marketing “budget”. How that’s looked has changed over the years, but it’s served me well!

Ellie McBride, Heather Carr, Davina Gordon and Brigitte Le Boulleur visit the House of Lords as a testament to the contributions their businesses have made to NI’s small business community.

While I was a collegiate, I had the opportunity to lead the Greek Council and later be our chapter's archon. These roles provided me with experience in people and project management, goal setting, networking and more — skills that have been invaluable in running a small business.

Being interviewed by Molly the founder of Bounce, who also happens to be a fellow Phi Sigma Sigma sister!

I got to chat with Chikumo about mental health, business, boundaries and more on her podcast!

The Digital Women Awards celebrates women from their community and beyond who are doing incredible work in digital and business. The Digital Women Awards are open to any and all women working in digital industries and entrepreneurship, and entrants go through a rigorous judging process by their esteemed panel.

Ellie McBride, CEO of Calibrated Concepts, has been announced as a finalist for Website Designer of the Year and Freelancer of the Year at the 2022 Digital Women Awards.

The Digital Women Awards celebrates women from their community and beyond who are doing incredible work in digital and business.

I got the awesome chance to chat with Martin Gilchrist and Peter Doak on their show Business Conversations.

Excited to be shortlisted for this award! Looks like I'll be going back over to London in the autumn 🍂

Learn how I created my Squarespace design agency and how I’ve learned how to market my business over the years in this great conversation of the Marketing Mix.

I’m so grateful to have been shortlisted for Digital Women’s Freelancer of the year award! Excited for the awards in October to celebrate and see if I’ve won!

Friends, I’m thrilled to announce that I will be a guest on Entrepreneurial Outlaws, a podcast by Melanie Knights where Melanie talks about the importance of doing things differently in business.