Website + Podcasting: The Perfect Pair for Online Success with Amanda Sloan
We're diving into the world of podcasting and how it can supercharge your website.
My guest, Amanda Sloan, is an award-winning content creator, podcast enthusiast, and multi-passionate entrepreneur from Thankful Cow Solutions.
Amanda is not just a talented writer and podcast host but also the Founder and Co-Creator of Geek Herring Productions. She's all about making podcasting accessible to everyone through her courses and services.
Hosted by Ellie McBride, a website expert and amateur podcaster from Calibrated Concepts.
You don't want to miss Amanda Sloan's insights and Ellie McBride's expertise. Whether you're a seasoned podcaster or new to the game, this interview will empower you to harness the podcasting wave and take your website to new heights.
Transcript below!
You can connect with Amanda here:
And you can get her awesome podcast guidance here:
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0:00
To the unlocking website success series I'm really excited to be here today after a little break last week
0:07
um it's finally got a little bit of sun here in Belfast and uh we're here with
0:14
Amanda today I've known Amanda for years a fellow North American in Northern
0:20
Ireland and uh while she is multi-passionate and has a lot of
0:25
expertise in lots of areas today we're bringing her on to talk all about podcasting and as somebody who's hosted
0:32
multiple podcasts she really knows her so I'm really excited to talk with Amanda welcome Amanda
0:39
hi Ellie thanks so much for having me um I am multi-passionate and I have been
0:44
on a lot of podcasts and on one podcast so apparently this is where I do what I do now is podcasts
0:54
um okay so why don't you give us a little bit of an intro about you and kind of your business journey and how
1:00
you ended up here okay um well in 2017
1:10
I suppose the podcasting starts before that no we're starting with business 2017 I started a business with my
1:16
partner uh Tom and it's called thankful Solutions and we do
1:22
online support for business owners um and that's transitioned to him he
1:28
does personal assistance and I do copywriting and podcasting um so it's been a quite a long journey
1:34
to get to those two to find niches um that all probably started when I started
1:41
uh key caring my very long running podcast podcast
1:48
um that is coming up on five years old um and it's a podcast about
1:53
intersectional feminism geek culture um so I learned a lot doing this uh though it wasn't my first podcast that
1:59
was 5.5 and we launched that in 2015 I think so I have been in this
2:06
coming up on a decade of podcasting yes can you believe that amazing you were
2:12
like a pretty early adopter then in the podcasting world not as early as Tom um him and his uh our our mutual friend
2:20
started a World of Warcraft podcast back in 2012 or 13. so they are more OG than
2:28
than me um and I have actually learned a whole bunch from from Tom um
2:33
because I'm largely self-taught um though I do work with multiple podcast agencies now but mostly on the
2:40
writing side um then I then I decided to take all my knowledge from Key caring and from
2:45
working in the the industry and make a course and
2:50
that's where I'm at now I guess yeah so to summarize
2:56
you are have had multiple podcasts over the years you started a business in a
3:02
few like five six years ago with Tom and you support small businesses with or
3:08
lots of businesses agencies and such too with in on your side copywriting and
3:14
podcast assistance and that's you know everything from show notes and more I assume
3:21
um and then so and sorry I lost my trainers out there but so that's kind of a lot of
3:27
what you've done and you that's you've taken all of your knowledge and put that into it's called the podcast kit yes the
3:34
podcast kit yes and that's really helps people who are just getting started with everything they need to know to sort of
3:41
out of the box have a podcast that's going to be um well thought through and all those
3:48
things yeah the podcast kit is great for people who want to start their own podcast
3:54
um it takes it's a DIY course that takes you through how to set set up how to even come up with Concepts how to edit
4:00
how to publish um the whole the whole shebang um it's going to be getting an update hopefully sometime this year but
4:06
it also helps podcast management virtual assistants to um get the skills and tools they need to
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offer that service to their clients that is a really high in demand service I
4:20
will say or NOAA VA um yeah really really high-end demand
4:26
service because having and we'll get into this later but having had a podcast the editing
4:32
um part of it and then obviously like the post-production and a lot pretty much in general it can be a lot of work
4:38
if you let it be which is sort of why with this series I'm just kind of like let's just show up on YouTube and then
4:45
my assistant will put it on my blog I was not all for Reddit ing but
4:52
um Okay so you have had a few different podcasts how what
4:58
brought you to start a podcast so the first one 5.5 we started just
5:05
because we wanted to um it's come and go over the years and we review 5.5 rated movies on IMDb
5:13
um so we just thought it would be a funny concept and it's been a lot of fun geek Herring however we started geek
5:19
carrying out of spite um pure and simple uh Tom and a group of
5:24
friends four male friends started a nerd podcast and um mine and my co-hosts first words
5:30
basically were we're the women in your show um so we started key carrying out a
5:37
spite five years ago and are still going strong um
5:42
ish still going strong and we're currently on hiatus
5:50
that's why I'm like ish yeah but at Five Points like a five and a half year show like you deserve to
5:56
have a break hiatuses are okay they really are they
6:02
really are so we're we'll be figuring out the next era of key caring
6:07
[Music] okay so we're mostly here to talk about like the relationship between podcasting
6:13
and websites right um and from a logistical standpoint and
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I'm just going to kind of get this out of the way when you have a podcast best practice is to have a website whether
6:24
you have a business or you're just having a podcast and you're just wanting people to have a place to go with
6:31
questions or to find more episodes oh I've lost Amanda hopefully she'll come
6:37
back um but I'll finish this thought so um to have more episodes or to ask I
6:45
already said ask questions but um or to be able to see show notes the
6:52
resources so can find links to the people maybe you've interviewed those kinds of things so having a um a website
6:58
for your podcast is really really crucial but most people that I work with who have
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um it says Amanda she's messaging me just really quick sorry guys and gals and
7:11
friends um but most people that have a podcast have a business
7:17
and that I work with at least um and so she's back she's back hi it um
7:27
message there saying that um your the host had reached the guest
7:33
limit and that you needed to upgrade to Pro but it's working now so hopefully fingers come out with you working
7:40
because I haven't reached a guest limit I knew their plan pretty well that's why I picked it okay so
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um if I do need to upgrade in the middle is color will
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um but so what I was saying though so was a lot
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of people who have a podcast that I work with or businesses and so the the
8:03
podcast is a method of sharing their expertise their Authority bringing on other people to sort of share their
8:10
expertise and Authority sort of spread the um I guess that band without also to
8:16
allow you to for some really good SEO um juice for like a better Rose we'll
8:21
get more into that later but from Amanda's point of view
8:27
um I want to ask what can podcasting bring to the table for a website
8:33
podcasting is awesome for websites um because I mean you mentioned the SEO
8:38
that's just a part of it but when you have a podcast
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um you will talk about your website on the podcast like live on the podcast and
8:49
direct people there and it's also really great for talking about any offers and freebies that you have and like offering
8:55
direct links which always have email captures because newsletter it all works
9:00
in together like a podcast and newsletter to social media to website it all works but we're talking about
9:05
websites um so and then when you're writing your podcast show notes and this is where the
9:12
the real benefit for having the website comes in is yes you can have your show notes on your podcast in your podcast
9:20
description which you're uh uploading through your host so yeah that that shows up on like
9:26
Apple podcast or Google podcasts and you read that there but then within those show notes you're going to have links to
9:33
your website links to any offers that you mention and
9:39
links to three at least three relevant episodes um of past podcasts so you're linking to
9:45
your website multiple times um and then when you have you want to have then a blog post on
9:53
your website for your podcast for each individual episode um and in that blog post you want to
10:00
have your show notes ideally you want to have a transcript as well for people who
10:06
prefer to read a podcast which is different to having like a summarized blog post so transcripts are really
10:12
really awesome um and they're also also really good for SEO
10:17
um and so then that podcast page is linking to
10:22
other parts of your website um and Ellie can tell you all about the benefits of that because that is what
10:28
you want to do but then if you most
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I'm going to say all podcast hosts have code to embed in your website that pulls
10:40
in a like a podcast player to play your recent episodes and
10:46
ideally I mean it's awesome to get download stats um from like a podcast player from Apple
10:52
podcast whatever and they you show like oh I've had a thousand downloads on this so that's awesome but if you have people
10:58
listening directly through your website you're getting more engagement on your website more watch
11:04
time on your website and more time spent which is a very good thing to have
11:09
people spending more time and being more active on your website and they're more likely to click on different links on
11:16
your website especially like as they're listening if you're like oh well and I'm talking about this offer and like you
11:21
can click over there and it keeps it very in-house um and builds up that time and I think
11:29
that contributes to uh ranking in Google as well the amount of time that people spend on the website it absolutely does
11:34
yeah yeah I think that you touched on a lot of really key import things there so essentially what Amanda's saying is
11:41
there's a lot of benefits to having a podcast because you're going to be
11:47
driving traffic to your website from wherever you're hosting or Distributing or wherever that person's listening and
11:54
then when they come back because you said maybe in during the off your episode you said something like hey I
12:01
have this freebie or hey I have this resource or hey maybe listen to that
12:06
other episode because it's related and people pop back to your website
12:11
they're going to when they go to that episode they're going to have like you said they're going to have an embedded
12:17
audio player and there's a million ways to do this um in Squarespace it's literally like they have an audio written bed block
12:24
they have a general embed block um and then there you can just do it with code
12:29
um depending on the host I've done it in all of those ways
12:35
um you also have would have that summary you would have resources I think the
12:41
other thing is is like if you have interviewed and we'll get into this a bit more later too but
12:47
if you've interviewed somebody quite influential by even linking back to their website you are getting SEO Juice
12:53
by saying I have interacted with somebody who has a lot of authority in such a niche or industry
13:00
and then you're going to have um yeah the transcript which is good for accessibility good for SEO good for
13:08
readability like people like me I do not process or auditory information almost
13:13
at all which is hilarious because I have a podcast um I understand those feels
13:21
um and so reading is really important to me when I have a call quite often I set the internet to transcribe it for me
13:27
because I'm much better at reading um information so and then
13:33
yeah like you said related episodes um links to opt into your email list or
13:39
places for that um so and on mine I have um
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let's just say I have a YouTube video that I will try to connect to this YouTube video I'm not YouTuber YouTube
13:52
affluent but there's I know there's a way to like add a little square up here and essentially I have a YouTube video that
13:58
shows you how in Squarespace to create a blog template and that blog template so that you're
14:04
not having to do this like over and over and over again I actually have a template for this series specifically where then I have on mine it's like it
14:13
literally says like headline summary insert video blog insert link to the
14:19
podcast insert transcript and my assistant does all this and then automatically it has
14:25
links to my online shop and to things like like and then you know they'll see
14:32
at the top of my website that I have my quiz freebie and it allows me to like repurpose that really really quick
14:38
without having to do all the work over and over and over again
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um so yeah I think that that's really really important
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um I've got a lot more to talk about but I want to let a man to talk because she's the expert
14:54
so that's one of my like website tips but as far as best practices from the
15:01
podcast side is there anything else that you haven't mentioned already that kind of comes to your head
15:08
sorry I did that thing where I was reading my notes and I didn't audio process what
15:13
you said can you please repeat that I was just saying so I know we've talked about a lot of things already about how
15:20
it impacts your website but from a podcasting perspective what are best practices
15:25
okay best practices for podcasts um headphones always have headphones that don't bleed out the back because uh
15:33
that noise bleed will come into your can and usually does come into your microphone and cause some audio feedback
15:39
um and uh audio sound quality is pretty important
15:44
um because I uh and possibly you as well Ellie but as somebody with some kind of like audio processing bad sound I'm not
15:51
going to listen to your podcast I'm sorry it might be great content but I will turn it off
15:56
um so a and you can get quality microphones for like the 50 pound Mark um like it doesn't need to be something
16:03
that's blowing the budget at 100 like hundreds and hundreds of pounds um so those are my two big things
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um make sure that you are recording um if it if you're doing a solo podcast record directly into your recording
16:16
software if you are recording something with a guest or with multiple guests
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um if you can choose somewhere that's going to record separate audio tracks
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um so that you can adjust audio levels um sorry I've gone into like audio side here podcast I think it's so important
16:33
and I think that that is one of the things that like when you're interviewing if you have multiple audio tracks you're
16:39
interviewing it can be really important to be able to cut someone out and if somebody sneezes while somebody else is
16:46
talking somebody um dog starts barking like you don't want that to be a major Interruption you
16:53
want to be able to cut out somebody else's audio um yeah and that can be taken you know I feel
16:59
like when I first started um so my first season of my podcast I edited it myself and I used the script
17:07
which is super handy because you can see the transcript you can actually edit it by like cut like literally highlighting
17:13
words and deleting them and it like would automatically edit it will automatically reduce things like ums and
17:19
like ands and all the things that you're kind of like uh when you're waffling
17:25
longer spaces it will reduce those and still make it sound natural but I feel like I kind of went to like the over
17:30
editing side and kind of got a little bit too intense about it which then meant I was editing spending a lot of
17:36
time editing um season two and three I paid someone to edit my podcast it was much better
17:44
and this season as you know we're kind of doing it flying by the seat of our pants a little bit
17:50
um so yeah are there other best practices to think about and I think these are things that for you or I I
17:58
think the what I'm kind of getting at is there's a lot of things that there's probably no right answer to but people want to know like is there an ideal
18:05
length for an episode is there how do you title your episodes when you bring
18:10
on a guess like how does that happen things like that that can feel a little like oh okay
18:17
um so ideal length there is no ideal length people will listen to a podcast of any any length
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um whether it's a short one 10 20 minutes mid length 30 40 minutes or longer ones an hour plus like there is
18:31
an audience that will listen to what you put out um
18:38
that being said everyone has their personal preference um like I prefer podcasts that are 40
18:43
minutes and Below unless it's for example an audio drama or like an actual play podcast which are three four five
18:50
hours at a time and trust me when I say that it will take me months because listening to podcasts it takes a lot of
18:56
time for me um as somebody who's in podcasting I listen to very little podcasts I'm so sorry
19:01
[Laughter] um so yeah your ideal length is whatever
19:07
works for you um and your community so like obviously I think that you're right there's no
19:13
right length for podcasting in general but if you know that you are
19:18
ideal audience is like maybe really busy moms or something and the audio is a great thing for those
19:24
busy moms because they could be washing dishes and listening or driving and listening or whatever um but it might mean that their kids
19:31
probably going to interrupt them 17 times in a five minute span so
19:36
shorter's probably better and if you're targeting maybe
19:42
um mid-career entrepreneurs or something like that it can be totally different because people like entrepreneurs go to
19:48
loads of workshops and educate themselves and are constantly so I think it's really knowing your personal your
19:55
community we had a comment there in YouTube chat from Tom shorter podcast make happier
20:02
editors super true that's true
20:07
um yeah and like I have edited almost every single podcast that um key caring has put out and
20:14
um there's there's like there's so many different levels of editing like we're
20:19
currently doing uh super light editing which is like just taking a big mistakes and big like noises and
20:27
adding an internal outro and that's that because I have spent hours and hours and hours just editing one single episode
20:33
and it's just like this isn't sustainable so yeah yeah shorter podcasts do make for
20:39
happier editors I also think I want to put this out there to people
20:44
don't mind mistakes um pauses they're natural they make this the
20:51
conversation sound personable so I think I made that mistake I'm gonna
20:57
say in air quotes because there's no right way to do it um in my first Seasons as well
21:03
it's just what works for you what works for a community and what engages your community because that's like
21:10
podcast advice like there's so much of it out there but it's all like what it really comes down to is what matters for
21:16
you and your community and the level of trust and engagement that you get with that um nothing else matters like you could
21:23
have the most bizarre podcast and do it totally differently to anybody else but if you have a really engaged Community
21:29
that's all that matters that's true are there any other best practices out
21:35
there or things that you just kind of you get questions on a lot
21:42
um just trying to think so you asked about how guests happen
21:48
um um guests people love being on podcasts I
21:55
will say that people absolutely love being on podcasts and you could have any kind of guest onboarding practices from
22:02
like talking about having an actual like step-by-step guide
22:08
if you're Ellie systems Ellie is going to have some kind of step-by-step guide if you are me and be caring
22:15
um we are going to invite you and then probably like two hours before send you a document with show notes and a link
22:20
because I just saw the panic in your eyes Ellie sorry like as you know the series I've
22:27
been running in a similar way but I was on your podcast and I think I got a little like I got it a couple days
22:32
before but it's still yes yeah yeah um so usually you want to send your
22:38
guests some kind of idea of what you're going to be talking about um either show notes um that with a list
22:45
of questions or what what I like to do in my co-host money um we send like these are our questions
22:52
but we're probably not going to talk about them we want to talk about this topic and just see how the conversation flows and if we need to go back and rely
22:59
on a question we will um but you might want a more structured podcast with questions like everything
23:04
is just how it goes um but yes the important things to give guests are an idea of what you're
23:11
talking about a link to join and then audio best practices which for a guest usually
23:17
headphones and a microphone and I'll say I've had as I've gone kind of two routes with things I've as a
23:24
podcast host I've would usually before a season come up with a list of people that I think would be really good fits
23:30
for the topic or whatever we are talking about and then I send out an invite
23:36
saying I would really love to talk to you about this here's a link to schedule your episode and I do that with calendly
23:42
typically so they can pick a date that on dates that I'm recording that's or not and now that I'm into Sato I guess
23:48
we do it there but that's how Amanda booked this is she picked her date and time that's how we showed up here
23:54
um I just said Friday afternoons throughout the summer and that's how this whole series kind of went
23:59
and then in previous um I do have an automation setup in dubsado
24:06
that says reminder about your episode and all those kinds of things and in
24:11
previous like with my podcast when I was doing it like really
24:16
um every season and all those things I did have a like a list of set questions that I asked every single guest and
24:22
obviously they were tweaked a little bit based on the topic but the general questions were pretty much the same over
24:28
and over again and it made it really easy to have a formula and for me
24:34
especially being new but it also meant that I could really easily like my guests really knew what to expect they
24:40
could listen to an episode or two and go okay this is how this is gonna go so I think that there's yeah there's no
24:47
right way of doing it um but I think I asked a lot of people not everyone said yes some people asked
24:53
to be compensated which I think is fair and some of them I didn't get around to getting to interview them which I would
24:59
still some of them I like are still on my list um and
25:06
yeah so that's that but then having wanting to be on podcasts
25:11
um oh I've had I've I've just sent out pitches like that's how I was on your podcast you know you listen to the
25:17
podcast you ask you say I love your podcast especially this thing that happened in
25:23
this episode um show that you know Their audience you say these are the types of things I can
25:29
talk about um I would love love to be considered here's a link to
25:35
some other work that I've been on or some some other you know my my YouTube
25:40
channel so you can see that I talk whatever it is kind of give yourself
25:46
some social proof and then leave it in their hands maybe follow up if you haven't heard back in a couple weeks people are busy
25:52
um I've had people approach me that that did get on the podcast that I that have just said hey I would love to be on your
25:59
podcast um I do get a lot of like recently especially since doing this
26:04
series I get a lot of like big agencies spamming me with people like be like can
26:09
my person be on your podcast and I'm like no because I don't really actually this
26:15
podcast is technically dormant I'm just posting a YouTube series to it at the moment
26:22
um so like there's lots and lots of ways to both get guests and be a guest
26:28
um feel free to like comment and Amanda and I can answer any questions about those types of things
26:35
um on the video before or well it's live or later um because we both have quite a lot of
26:40
experience with being on podcasts and having guests on our podcast
26:47
yeah definitely yeah happy at dance or anything and again I think while there's like I
26:53
don't believe in Reinventing the wheel like you don't have to be like you know like I based a lot of what I
27:00
did for like what the document that I send to podcasters based on the document you sent me the first time like I didn't
27:05
duplicate it I just kind of it I loved that it had like a link to where we were going to show up and the time they were
27:11
going to show up and then the questions I was going to ask like those questions were different than the questions you asked but that format really I hope so
27:18
we have very different podcasts um but I think that like there's no need
27:26
to reinvent the wheel so we're happy to be resources here but there's also no right way which is I think a beautiful
27:31
thing absolutely so I wanna I'm gonna go through some of my
27:38
personal experiences on how podcasting has like impacted my website and then I'm going to turn it around and ask you
27:44
how podcasting has impacted your work and your websites and things like that so for me having high Authority guests
27:51
has actually boosted my SEO I was going through my um domain Authority today which is like
27:58
a SEO thing but um and realize that this particular guests that I've had on my
28:04
podcast have boosted my domain Authority because they are really recognizable
28:09
um names in their Industries especially ones that happen to also sort of be in my industry have really helped
28:17
um it is really good for backlinks so and like you mentioned the in-between links in your site so it's been really
28:25
good for um being able to link to other people's sites but mostly when they're on the episode they link to my website and so
28:32
it creates a lot of that interconnected around the internet juice um so that's been good and I was also
28:39
going through my domain Authority today and even the links from the Distributors so being linked to things like apple and
28:46
podbane and all these things those are really reputable Brands and so that creates some authority too in a really
28:53
easy way because of course they have to link to your website so um that's really really good
28:59
I think another thing that sort of happens naturally once you start podcasting is like a guest swap so if
29:06
you interview with somebody that has a podcast it's really common that they're like hey like we talked about that thing do you
29:12
want to come talk about it on my podcast and so that makes it really easy um and again it's really Authority
29:19
building and allows you to sort of expand your reach um to other communities and then mention
29:25
again that same thing that freebie or that resource that gets that Community into your community
29:32
um extra traffic so that's both um people who would find my podcast else
29:37
there I went over a year without podcasting before I started this series and I people were still listening
29:44
and I don't really know how or why I wasn't promoting it or anything it's just out there in The Ether and people are finding it right they might be the
29:51
wonderful thing about podcasts is that it's like the the Evergreen content it's long long lasting and you're you could
29:57
have podcasts from years ago that are still getting hits like we um geek carrying has an episode that's
30:03
had it gets I must be like shared somewhere every once in a while because
30:08
it all of a sudden will get like 100 downloads and we're like where did this come from
30:13
um so it's awesome and it was like in 2018 it was one of our first episodes and it's just every once in a while it
30:19
gets a huge chunk and that's the awesome thing about podcasts yeah and I think this like a similar thing with YouTube
30:25
is I find people are finding YouTube videos that are years old um and engaging with them but I think
30:33
with the podcast I think it's really cool because like people will clearly be podcasters
30:38
or like podcast people who like to listen to podcasts so sorry podcast listeners and they will have somebody on
30:44
the internet that are obsessed with their favorite copy
30:50
am I live and Ellie's not live
30:55
oh nope
31:01
am I live I don't oh hi but it disappeared both of us somehow sorry
31:07
okay sorry friends so but I was just saying that if
31:12
somebody put somebody's name that they love into their pop their chosen you
31:18
know apple and they search that person's name your podcast is going to come up just because they love somebody that you
31:23
happen to have interviewed and so I think that that's really cool it increases brand awareness both having
31:30
a podcast being on it improves Authority um people just sort of see people who
31:36
have podcasts businesses that have podcasts as a little more authoritative
31:42
um or a little more like they know their for like how I like to say it and
31:47
then obviously having some form of long-form content that updates regularly on your website
31:53
is really really good for SEO um it adds a lot of keywords Google says hey this
31:59
website's still like active um so it does good things so those are the things I noted do you want to
32:05
elaborate on any of those or just talk about how podcasting has affected your websites
32:11
um so you hit on basically everything that I would have said um but you have your own experiences
32:18
with them I do um so I will come right out I don't have a business podcast I only have hobby
32:24
podcasts right now um I mean that might change who knows I like to make podcasts
32:29
um but uh so from a hot like from our point of view um
32:36
yeah like it's it's the the connection um I think between social media and the website
32:42
um is is pretty big as well um and that's where we're seeing a lot of traffic that comes to our website is
32:48
from social media um and the podcast episodes that we share there because we always link to
32:54
the website um and then from there people listen or go to their podcast player of choice I'm
33:00
not sure uh exactly the the roots that they take but it works around there
33:06
somewhere um and and yeah um so I'm not going to pretend that I know
33:13
more than I do know because money is definitely the uh the the brains behind the whole website operation
33:20
um I just know that it works I know I I am not very techy as Ellie knows like
33:26
let's say do you have any idea about like so how so people come and listen on the
33:34
website you do know that like to an extent they also listen elsewhere you know that you are have you like you guys
33:41
have a shop you guys have a really dedicated Community you've built um you guys have like so many episodes
33:50
yeah we're up to 70 something yeah
33:56
and again you guys have done a really good job with keywords you talk each episode about a few things that
34:03
sort of happened in um sorry just look at the comments
34:08
though um it happened in sort of you know culture nerd culture geek culture
34:13
um over the last little while and then you unpack it and so those things are at the time usually quite topical but
34:20
they're also things that people might be doing research on later or be like remember that thing and because and so I
34:26
think it's you have so many key words built into that because when you are talking about these topics you put them
34:32
in the titles typically yeah put them in the title put them in the show notes repeat them um link to them
34:40
yeah yeah yeah yeah that's true that's true money is also calling me out and chat saying
34:47
that I just don't like websites and it's like that it's true I'm just a tech not websites Tech it gives me massive
34:54
anxiety so that's what having like we all have our strengths we all have our strengths but
35:02
like I know for a fact like your podcast website that Bonnie did is first off
35:07
it's so fun like it's so like interactive and fun and has so really really on brand and everything
35:14
um but like that is definitely part of the success of your brand and your community
35:21
um like just go check it out go check it out because it's a killer podcast website
35:28
it's so good thank you umcaring.com
35:33
and it doesn't need to be complicated like I'm guessing that wasn't your first podcast website that goes on the very
35:38
first iteration of it um um could you guys Rebrand it a while ago
35:45
we we actually haven't finished our Rebrand um
35:51
it started and then um life got in the way so there is like a Rebrand kind of
35:57
in the works um we'll see we'll see
36:02
um but unless what you're talking about is geek carrying Productions because I haven't even mentioned that oh well that
36:07
let's get into that in a second but I think what I'm saying is is like money designs websites like that's what
36:14
she does it is what she does can be really simple um I have friends who have podcasts that
36:21
literally just started a Squarespace site um by the way you guys can all now get
36:26
10 off Squarespace site which is calibrated Concepts that's a new thing
36:32
um exciting stuff happening over in our world
36:37
um but like it doesn't need to be that complicated like again if you create a blog post you have a summary block on
36:43
the home page it automatically updates with your most recent episodes it's great um it doesn't really need to be complex
36:50
so um let tell me about that tell me about geek carrying production so you've taken
36:56
your years of knowledge and podcasting and your obsession with having multiple
37:02
podcasts on the go along with most of the other people in your life having multiple podcasts on
37:09
the go and then turn to that into key carrying Productions tell us about that
37:14
um okay so key caring Productions uh it started uh in 2020 with the pandemic and
37:20
lockdown um we brought key caring to Twitch um to record our podcast live every week
37:25
and geek out with people and play video games and we started to build this
37:31
really interactive Community which fast forward three years
37:37
um we have well I have started um geek carrying Productions which is a
37:42
Community Driven podcast platform um with
37:48
uh to to help creators um create a podcast or a talk show or an
37:55
education series or there's a whole umbrella and use the platform and the
38:01
audience that we already have um in place to have a home for their
38:06
podcast or talk show or etc etc um so people we have five shows right now we have one on the
38:14
horizon um and that's I'm not in all of them I just want to say that I'm not in all of
38:19
them we have a variety of creators um using using our twitch Channel our Discord community and
38:27
um the just just the platform that geek Herring initially built and has expanded to geek carrying Productions
38:33
um to help support and guide and bring people's podcast streams talk to our dreams to
38:40
life so am I understanding this correctly so when people join e-caring Productions they're getting access to
38:47
information about how to actually podcast they're also getting information or like
38:52
a pre-built community that listen to podcasts um that you know so they're in on Twitch
39:00
or in Discord or um later connecting with the website
39:07
um so that and so those are the two main like reasons that somebody would join correct or is there more yeah like yeah
39:16
my brain wraps around yeah that's fine we also have a really dedicated um current production team who are all
39:22
there to help support new podcast answer questions and um to help like boost that up
39:29
um that community and just like just provide a level of support and guidance um from people who who are doing it
39:36
um as opposed to just flying by the seat of your pants and self-learning which is what I did and Monty did and Tom did
39:43
um so we have like it's great to have that community of of support from people doing it and we also put um all of the
39:50
videos up on YouTube um and what we're in the process of doing is creating
39:57
um I'm more streamlined method to do that and get um YouTube covers like we'll create the
40:03
YouTube covers for anybody who wants it um so it's taking a lot off the Creator's plate
40:09
um to make it a bit more easier and streamlined um yeah to have you're getting education
40:15
a community of your of podcasters within a community of listeners and then you're
40:20
also getting um some some support around post-production stuff like covers and
40:26
getting it up on the YouTube and those kinds of things that's really really cool yeah thank you I think so too it's a lot
40:32
of fun okay so I've got a couple more questions
40:37
for you first off your a copywriter writer
40:42
you're a streamer mostly through podcasting but uh or like video podcasting sort of I don't know the all
40:50
the lingo but what would you say makes podcasting
40:55
different than me than writing or streaming or maybe better than writing
41:01
or streaming so podcasting is just another way to tell a story
41:07
um and it is typically very free-flowing and
41:15
it is great because it isn't always and in fact is very rarely a video podcast
41:21
like podcasting is an audio uh audio industry
41:27
um so you can just be sitting there in your pajamas totally unshowered and like you're like all right I'm ready to go
41:33
um and which makes it kind of like a lot more accessible because you don't have to be camera ready at all times to come
41:40
on and speak obviously if you're doing a video podcast or a YouTube live series you have to
41:46
um so there is definitely a level of flexibility um in terms of that
41:51
um but audio is just people listen to audio in the car they listen to it on on their commute they listen while cooking
41:58
they listen any time that they aren't able to sit down and read a book sit down and
42:04
watch a video um it is a a very accessible form of
42:10
um content creation and media consumption um and I think that that is why the podcast industry is starting to Boom
42:18
um I was at a conference recently and they said that even though podcasting is
42:24
gaining popularity and you feel like everyone and their aunt has a podcast it is still a minority media Source there
42:29
are less podcasts that there are people uh than there are YouTube channels there are less podcasts and even tick tocks
42:35
and Tick Tock is a much newer form of content equation than podcasts like podcasting has been around for years and
42:41
years um and so one of the things that that you need to know is like podcasting
42:47
isn't weird um even though you could just be sitting in a dark room talking to a microphone all by yourself like but it's not weird
42:52
it's just um it's just another form of content creation and it is fun because
42:59
you get to if you have guests like you got to talk to really interesting people um and when you don't have the camera on
43:05
you and this is what I love like when you don't have the camera on you oftentimes people are feeling a lot more
43:11
free to talk about themselves like when when you're not live when you don't have an audience when you're not like reading
43:17
the comments um it it you can be really surprised at what you can get out of your guests what you can speak about
43:23
when they're not being observed by an audience um so there's so many benefits to
43:30
audio-only podcasts I love them I love that I love them that idea that you can get kind of
43:36
a more real more vulnerable person I love that you touched on the fact that like yeah you can do it in any state
43:43
that you are really um and then I love that you that it's not a
43:49
saturated market like it seems like there's a lot of podcasts out there but it's not it's not saturated in the
43:55
same way um that's really really cool I love that I that's just a lot of food
44:01
for adults and then I think that that sort of touched on what's my last question is
44:08
you may or may not know this about Amanda because she can hide it well sometimes but a man is an introvert
44:15
um and so somebody like Amanda has a twitch Channel
44:21
multiple podcasts like all this stuff essentially talks around people a lot
44:27
maybe online but still um why do you think that podcasting is a
44:33
good medium for introverts
44:39
good question um I think it's great because it solo podcast great because
44:44
introverts can just talk about whatever they want to talk about for however long they want to talk about it you don't need to converse with people you can
44:51
just like go for as little or as long as you want that's great so it's it works really
44:56
well um and it is an audio podcast especially is a lot cooler
45:02
um for an introvert because of many of the reasons that I just dated but like you don't have to see people you don't
45:07
have to talk to people you just have to like publish your episodes and do some social media and website stuff and uh that's it
45:13
you don't have to it's like a low maintenance form of putting yourself out there um and if you're feeling really like
45:23
like you don't want to do an Instagram live or a YouTube live or or any kind of video content like use a headliner and
45:30
like take popular clips from your from your podcast and put them through headliner and audiogram and post those
45:37
people are still getting to hear your voice without having to really see you show up with your whole self
45:43
um but then I think it's great interviewing because like one-on-one interactions are are great
45:50
for me because um uh I can more or less focus on what
45:56
the person is saying and talk back and forth and um and it is great because
46:01
like when you're done the conversation you can like go and do whatever you need to recharge
46:06
um you don't have to still be in a social situation with other people and it just keeps going you're like okay oh
46:14
need a break here um I do I won't lie I do struggle with like uh multiple people on a podcast
46:22
um there's too many people talking and I can't follow it very well um that's neither here nor there nothing to do with introversion everything to do
46:29
with audio processing um but but yeah like I I think that the
46:34
great thing about podcasting is that you can just when you're done you're done you don't need to answer loads of
46:40
questions like live on air you don't need to um keep a conversation going longer than
46:46
the a lot of time slot um so it's really great to have that separation between
46:52
um when you're on and when you're off um which is super healthy for introverts
46:58
I love that that's also a lot of food for thought I think that's so good and I think the last thing I really want to
47:04
touch on is just podcasts can be anything like if you have an idea
47:10
the so I have two threads around this if it hasn't been done go do it if it has
47:16
been done go do it but in your own way yeah like there's no there's no new
47:21
ideas Under the Sun but you can definitely spin it in your own Direction
47:27
um I know business owners that do 10-minute pep talk podcasts I know people who do really really long podcast
47:34
episodes about you know that are that are all just them talking about the that they get excited about and know a
47:40
lot about um and then there's interview style podcasts and there's so many of those out there that are so interesting
47:46
because the reason people like podcasts is it's like getting to see into somebody's brain right that's
47:51
probably the number one reason people want to do it and you get to learn more than you would in a blog post because
47:57
those are really a curated and be like a really long post is still really not
48:02
that much content in a blog world or as a video is very very different versus a
48:07
podcast being very very different again and the other thing is is I forgot to mention this earlier is
48:14
one of the other reasons especially with a business podcast that it's so effective is when people can hear you
48:19
they think they feel like they know you which is and then they are more likely
48:25
to continue to build that relationship I think it's really sort of a weird thing in a weird way is I love having a
48:33
YouTube channel and a podcast and a newsletter and all these ways that I connect with people but there's times
48:38
that people definitely feel like they know me more than I do them oh absolutely because like you're talking
48:43
to them all the time but you might not have any idea who that person is because they might not be engaging back with you
48:49
or like if they are it's like a like on a social media post like um until you they interact with you in
48:55
some way and like if you're a big Creator like have a podcast like with hundreds thousands millions of downloads
49:02
like you're not going to know your audience you might know a few people but and they're like your core audience but
49:09
um but yeah so like you're you're joining people in their car you're joining people in the shower you know
49:15
you're joining people where it works for them but they're not joining you so there is definitely that
49:22
that um this guy I definitely went to a networking event last Friday and she's like I've been on your newsletter and in
49:28
my newsletter I'm very very vulnerable and it was very much like I feel like I know you and I was like okay yeah and
49:34
I've had similar situations where I had a client that I eventually booked who was like yeah I've been following your newsletter or in your podcast for like
49:40
years and I was like oh hi but it worked that's that's part of
49:46
especially as an entrepreneur why we do those things right and so it's good to know it works and it definitely is
49:54
all right well tell everyone where they can find you and your podcast kit
50:00
okay and I was up working on something else just for just
50:05
to get it ready for today so maybe you can pop it in the links as well but you can find me um my official website uh
50:11
for for my business is thankful cow.com um you can find me on social media
50:16
everywhere at sloancreates um yeah everywhere that's that's my name on
50:22
all social media um and there is a website domain that doesn't exist yet as well but it's coming
50:28
um you can find the podcast kit at thankful cow.com forward slash podcast
50:33
Dash course and um I have also just released podcast Power hours which is an hour that you
50:41
can book with me to talk about anything you want to talk about regarding a podcast um uh whether it's advice to get started
50:48
or how to take the next steps or like what to do about post-production or anything you want to do and you can find
50:54
a link to bookend for that at thankful cow.com forward slash power I love that you know I'm a big fan of
51:01
Power hours I do them with websites um and I think it's so useful to have be able to just pay for some
51:08
to pay to pick someone's brain right and then you can get all the information you need more and I think it's so good to be
51:15
able to interact with an expert like yourself um when maybe like in my case I wouldn't
51:21
be a beginner necessarily anymore but there's definitely things I could do to make my podcast more professional and I
51:27
know that and but that doesn't mean I necessarily know what all those things are I just know that it could be
51:34
um so I'm excited to offer them um I've been talking about them for a long time so I finally got them ready so that I
51:41
could talk about them today um and then you can find uh key caring
51:47
Productions at keycaring productions.com and geekaring.com as well if you want to
51:52
see the funky website said Ellie was talking about cool we will make sure that these links are in our show notes
51:59
for this so they'll be on my blog um Heidi my assistant Auto does all of
52:05
this on a Friday night she might not know to put some of these links in because they're not in the
52:10
initial form that you filled out um but I will go back in and edit them
52:15
on at the start of next week awesome perfect so you will get an um before I wrap up
52:22
and tell you guys I guess all those admin details let's sign off
52:27
um well thanks everyone for joining especially our super interactive money
52:33
and Tom I'm really glad to have you all here with us so and thanks the rest of
52:38
us if you're watching back later feel free to ask us your questions um and thank you so much Amanda for
52:44
coming yeah thank you so much for having me Ellie this was a blast I really enjoyed talking and geeking out about podcasts
52:50
with you it is your specialty all right all right
