Blog Posts —
Youtube Tutorials —
Podcast Episodes —
Blog Posts — Youtube Tutorials — Podcast Episodes —
Resources to help you with the techy side of business!
(pick a category or format in the sidebar below)
How I Structure My Week As A Small Business Owner
A behind the scenes look at how I structure my week and days to balance client work, my own business work and personal time effectively!
7 Types of Freedom I Get from Having Systems in My Small Business
Systems bring freedom to my small business this year and every year.
I’m all about how systems allow me to have time savings, client relationships, flexibility, peace of mind, handling life's curveballs, mid-day flexibility, and the freedom to do nothing. I delve into how systems can bring freedom to my small business in 2025.
Our Ultimate Tech Stack: 17 Tools for a Streamlined, Simple Business
When it comes to running an efficient and simple business, using the right tools can save you endless hours and headaches. Whether you’re setting up a brand-new business or ready to streamline your existing one, this is the list of software and tools my team and I couldn't live without here at Calibrated Concepts, plus a few that we recommend to loads of our clients.
Behind the Scenes of Building an Interact(ive) Quiz
I’m diving into why I created a quiz as a fun, engaging lead magnet for small business owners.
I break down the quiz-making process—everything from adding personal touches like images and gifs to keep it fun, to crafting result segments that provide loads of value.
Featured: ‘Create Ease in Your Work with a Little Tech’
A fabulous guest post I wrote for Women in Business NI about how to create more simplicity in your work through tech.
S5E12: Navigating Creativity & Connection with Eve Earley
In this episode, Ellie interviews Eve Earley, an American living in Ireland, about her journey as a business owner and the impact of their collaboration over the years. They discuss Eve's transition to Ireland, her approach to teaching creativity through workshops, and the importance of connections.
My guiding question when I feel overwhelmed in business: 'How can I make this simple?'
In this video, I share my guiding principle for business success: keeping things simple.
S5E10: Going Digital with Wivi-Anne Nyberg
Ellie interviews Wivi-Anne Nyberg, a yoga teacher with over 20 years of experience. Wivi-Anne shares her journey from a high-stress corporate career to finding solace in yoga and Ayurveda, leading her to teach and empower others in their holistic living. The conversation delves into Wivi-Anne's transition to the digital space, the challenges she faced, and the transformation in her business with the help of Ellie's expertise. Tune in to learn how Wivi-Anne's business thrives with simplicity, balance, and a passion for empowering others.
The Secret to Simplifying Business Operations is a Kickass CRM
In this video I share the top six benefits I've experienced since implementing a CRM in my business.
5 Sneaky Side Effects of Skipping Systems in Your Business
In this video, I discuss the 5 side effects of not having systems in your business.
Maximizing Your Impact: Why Your Business Thrives When You Focus on Your Zone of Genius
I discuss the importance of small businesses focusing on what they are good at and not getting caught up in administrative tasks and marketing.
Think you're too disorganized for The Simplicity Solution?
I address the common misconception that small business owners are too disorganized to simplify and automate their businesses.
From Chaos to Cash: Boosting Your Bottom Line with Systems
So will sorting your systems make you more money?
Imagine once you've simplified client care, marketing processes, scheduling, file management, project management and more.
How much more time you have to make money? How much better boundaried you are with your clients? How much more consistently you're showing up? So they're referring to you because working with this person was super smooth sailing.
Why Now is the Time to Make Your Business Simple
What would you do with an extra five hours a week? What would you do with all that extra time? With that extra energy? With that extra space, that flexibility?
CEO Who? Imposter Syndrome & Behind-the-Scenes Chaos
Is imposter syndrome creeping up because you feel like you don’t have your shit together behind the scenes?
This is a sentiment that comes up a lot.
Free Guided Journaling: The Simplicity Solution
In this session, we'll explore how to simplify your business for growth and success. Let's envision the possibilities and create a vision for a thriving entrepreneurial journey!
6 Ways We Use Loom in Our Small Business
Loom is how I create my YouTube videos. It's been so good for screen recording too. I'm able to have click tracking… So that's really, really handy.
It's really easy just to share a link to something when you need to.
Shopify's Summer '23 Editions: What I Love
I’m so excited to share this with you. There are many features that will be available to use but I have a selected few that I’d like to highlight.
There are some cool stuff coming out soon!