Blog Posts —
Youtube Tutorials —
Podcast Episodes —
Blog Posts — Youtube Tutorials — Podcast Episodes —
Resources to help you with the techy side of business!
(pick a category or format in the sidebar below)
From Inbox to Website & Back: How Email Marketing Drives Results with Minal Patel
Join host Ellie McBride in a lively YouTube live interview as she sits down with Minal Patel, the founder of Marketing by Minal, to delve into the exciting world of email marketing.
Minal will share her expertise on successfully driving traffic to your email list and, more importantly, guiding that traffic back to your website to convert into sales.
With her firm belief that marketing is akin to cooking, Minal brings a fresh perspective to the table. Drawing from her 20+ years of marketing experience, she understands the recipe for success lies in having the right ingredients, tools, and practice. Minal's practical and actionable tips have empowered countless small business owners to find their inner marketer and avoid the dreaded cycle of marketing mishaps.
If you're looking to take your email marketing game to the next level, this interview is a must-watch. Minal will reveal strategies, tactics, and insights that will help you not only grow your email list but also maximize its potential by driving valuable traffic back to your website.
Website Words: Crafting Compelling Copy with Emma Greer
Ellie sits down with Emma Greer, a talented copywriter and content writer hailing from Northern Ireland and now based in Glasgow, Scotland. Emma will share her expertise in creating captivating website copy that leaves a lasting impression.
As a skilled copywriter, Emma understands the power of words in conveying the personality, values, and unique offerings of service providers. Through her website copywriting, blog writing, and article writing services, she helps businesses make a splash with every word they use to promote their brand. By attracting their dream clients through compelling and engaging content, Emma's clients are able to showcase their true essence and stand out in the competitive online landscape.
During this discussion, Ellie and Emma will dive into the secrets of crafting persuasive and impactful copy for websites and explore strategies to infuse personality into your words while maintaining a strong focus on the needs and desires of the target audience.
Website + Podcasting: The Perfect Pair for Online Success with Amanda Sloan
We're diving into the world of podcasting and how it can supercharge your website. Our guest, Amanda Sloan, is an award-winning content creator, podcast enthusiast, and multi-passionate entrepreneur from Thankful Cow Solutions.
Amanda is not just a talented writer and podcast host but also the Founder and Co-Creator of Geek Herring Productions. She's all about making podcasting accessible to everyone through her courses and services.
Photography for Websites: The Secrets to Stunning Visuals with Karen Flower
As a renowned brand photography expert, Karen knows the art of creating a deep connection with your target audience through visually captivating branding.
Whether you're running a service-based or product-based business, having a curated collection of impactful images that align with your vision and values is essential for effortless business growth. Discover the power of confidently showcasing your brand, attracting your ideal community, and unlocking your full potential with Karen's expert insights.
We can't wait to share this information to help you transform your website images into a powerful tool for success!
Digital Advertising Unwrapped: How It Can Help Your Website with Peter Doak
We delve into the powerful synergy between digital advertizing and website success. Learn how to leverage digital ads for maximum impact on your website's performance.
New Squarespace Commerce Extension: Use Sprout to Plant Trees 🌳
Squarespace has just announced that they have partnered with Sprout (the Good API) to as a third party extension. And what it does is so cool in such a simple way. And this is a feature that I know a lot of my clients with e-commerce shops have wanted.
Essentially it allows you to plant a tree or two trees or more with every item purchased. And there are a few different ways you can customize the set it up.
Let me know if you decide to use it!
Marketing & Websites: How to Drive Traffic to Your Site with Chikumo Fiseko
Join us as we chat with the amazing Chikumo Fiseko, a multi-talented entrepreneur, marketing consultant, food stylist, blogger, and content creator. With over 11 years of experience in the industry, Chikumo specializes in food and content that captivates and engages audiences.
During this livestream, Chikumo will share her expertise on driving traffic to your website through effective marketing strategies. Learn from her wealth of knowledge as she unveils tips and tricks to enhance your online presence and attract more visitors to your site.
Beyond her impressive professional background, Chikumo's passions extend to empowering young entrepreneurs, supporting women in business, and promoting mental health awareness. Don't miss this opportunity to gain valuable insights and unleash the power of marketing for your website's success.
Tune in, take notes, and get ready to elevate your website's visibility like never before!
Blogging: The Ultimate Game-Changer for Website Growth with Jillian Henning
Guest expert Jillian Henning and I dove into the world of blogging and website content creation, discussing how it can supercharge your website's growth.
Learn valuable methods and insider tips that will make content creation easier and more effective for business owners.
Whether you're a seasoned blogger or just starting out, this livestream is packed with actionable insights to help you take your website to the next level.
Unleash Online Potential: Video & Websites with Chris Colton, founder of SeeSee
An epic YouTube Live session with Chris Colton, the awesome founder of See See — a one stop shop for creative services that include Website Design, Video, Photography & Drone Services.
We're diving into the game-changing power of video and websites, and how they can transform your online presence.
The Power of Brand Design: It's Key Role of Brand Design in Website Success with Cara Bendon
In this video, I talked with the incredible Cara Bendon, a branding specialist with over 14 years of experience.
With a track record of helping over 60 brands create a lasting impression, Cara is passionate about empowering ambitious sustainable brands to make a significant impact.
In this livestream, she shared invaluable insights and techniques that entrepreneurs and small businesses can use to establish themselves, drawing from her extensive expertise in the field.
Choosing the Right Website Platform with Zoe McCallum
Ellie McBride, the Squarespace pro from Calibrated Concepts, and Zoe McCallum, the WordPress guru behind ZCM Digital, as they spill the beans on website platforms.
They talked about the good, the bad, and the ugly of different options out there. Whether you're team Squarespace or team WordPress (or somewhere else entirely), this livestream is going to help you find the perfect fit for your business.
Don't miss out on their epic conversation! Grab a snack and tune in to learn all about picking the right website platform.
Website Design: 6 Simple Steps to Take Before You Get Started
Today we're gonna be talking about the fifth and final category of places to get unstuck in your business.
There are 6 simple steps to take before you get started.
Say Hello to Squarespace's AI Feature for Website Text
Squarespace has launched the coolest new feature and I want to share this with you. It's a predictive text AI model to help you generate content for your website!
Make Working With You a Breeze by Using a CRM
How do you ensure that you provide a level of service that goes above and beyond what your customers expect? You use a CRM system to automate follow-ups and communications!
Check out my new blog for details! :)
Set Better Boundaries & Free Up Time with a Scheduling Tool
So you're a busy bee everyone wants to spend time with you. The problem is, is that setting up all those meetings, appointments, etcetera, can be a total drain.
But, you can make this better when you free up some time and create boundaries by using a scheduling tool.
How To Manage Your Workload With A Project Management Tool
Project Management is very important because it helps you to document your processes, manage your tasks, manage your teams, and to help you keep your work on the right track.
A quick walkthrough of my website overhaul!
Today I wanted to walk you through some of the changes I've made to my website because I think getting a web designer's perspective about what to change and what to update would be beneficial for anyone who may be struggling with what to do next with his or her site.
Video Interview: Bounce
Being interviewed by Molly the founder of Bounce, who also happens to be a fellow Phi Sigma Sigma sister!
How to Know When It's Time for a Website Refresh
I'm excited to share this insight with you all! Here’s how I knew it was time to update and refresh my website.
Saved Sections — Squarespace Feature Tutorial
There is a really cool feature in Squarespace that I want to share with you all. It's called the "Saved Sections." It means that you can save a little more time on your work and also have a lot more consistency in what you’re working on.