Marketing & Websites: How to Drive Traffic to Your Site with Chikumo Fiseko
Join us as I chat with the amazing Chikumo Fiseko, a multi-talented entrepreneur, marketing consultant, food stylist, blogger, and content creator.
With over 11 years of experience in the industry, Chikumo specializes in food and content that captivates and engages audiences.
During this livestream, Chikumo shares her expertise on driving traffic to your website through effective marketing strategies. Learn from her wealth of knowledge as she unveils tips and tricks to enhance your online presence and attract more visitors to your site.
Tune in, take notes, and get ready to elevate your website's visibility like never before!
Transcript below!
You can connect with Chikumo here:
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0:00
Little bit late today we've had some technical difficulties but we've made it through and I'm here today with my
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business bud chikumo and she is a whiz and so brilliant at all
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things marketing she's run so many different businesses herself she's the
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behind the scenes on so many more and I just cannot wait to hear all the
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Nuggets that she's going to bring to us today but first chukumo tell us a bit
0:30
about yourself and how you got started in this business business in your business Journey which I know has been
0:36
lots of pieces yeah perfect thank you for having me firstly um it's really funny because I describe
0:43
myself now as a content creator turned accidental influencer to inter marketing agency owner and even in terms of like
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where I see myself on the marketing agency side as a consultant I've completely just changed
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what I'm doing because I'm trying to find a way to kind of grow grow a business grow myself but not have to be
1:03
in it day to like day-to-day so in terms of like starting off as a content creator my first business was in food
1:10
um I am a baker by profession I suppose because that's what I did for so long um I started mostly muffins when I was
1:16
15. um because I wanted to go to the cinema that was literally it my mum and dad well my mom had been teaching me to bake
1:23
but my parents had said you can go if you can raise your own money and because mama taught me to bake and I've been so
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proud of what I was making I went to school with like the Dilemma of what do I do they've actually said yes but I
1:34
can't afford to go so they agreed back then that um it would be a muffin a pound that's how I went to cinnamon and
1:40
realized actually I get to do whatever I want if I've got money and if I'm setting the rules in terms of running my
1:47
own business it's even better because no one's telling me when I need to work what I need to do so as time went on I and this is going
1:55
to be a shorter version because honest has been so much I started that business went really well moved I failed my
2:02
facial a levels went to a college I entered the competition and I got to go
2:07
to Moscow as one of the winners it was a business um competition the business competition
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one of the people that was on the board ended up being at my uni so I decided so I was because I wanted to do biomedical
2:19
engineering and my mum and dad were like you're waking up at four o'clock in the morning to get to college for like five
2:25
or car five to start baking for six there's no way that you can have a business and do something completely
2:31
different you're just gonna burn out so I decided to do business and one of the people that was on the panel saw that's
2:37
where I was um and she was just so helpful put me in
2:43
touch with people where I went to class because again I thought because I'd failed my first year of a levels that I
2:49
was so behind like from my friends and I was being left and obviously looking
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back now I'm like everything happens for a reason and there's no like specific time that you're all supposed to do things but my pan exam was okay I've
3:01
lost the year compared to my friends so rather than do a Year's placement at Uni let me do four lots of six months
3:08
because we get so much time off in the summer at Uni I might as well just spend those like that time working
3:14
so I went and asked for some advice um from a woman that had a gluten-free
3:20
company and um she basically said yes she can essentially do some work with us in the
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summer and then a couple of weeks later I got a call saying or do you want to help us do some Big Show we're really
3:31
stuck and somehow I went from helping them bake to becoming one of their
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consultants and a freelancer so that was my first um way of getting into freelance work so
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I started working in MPD and became I can't remember I got to go choose my own title which was so cool but I used to go
3:49
and Pitch to supermarkets so I'd work on a product from start to finish going to the supermarket so these are like your
3:56
top like supermarkets everyone knows but I can't see them um ndas and then
4:02
um obviously once that was then approved they they would then like work away and do whatever needed to be done so I then
4:07
realized that actually these baking mixes I was creating for this company they were gluten-free most people are
4:13
like gluten-free rubbish and I started to realize that I could create my own version that wasn't gluten free because
4:19
when we'd go and Pitch the supermarkets you'd have the gluten-free version and the supermarket's own brand and the
4:25
supermarket's own brand I was like this is absolutely rubbish because as a baker everyone I ever talked to grew up with
4:32
family some kind of family member that beat when they were a kid so we all have some kind of memory where you walk into the house it smells amazing it's very
4:39
clearly home baked and not everyone has the time to do that so if you don't have the time make something that people can
4:45
at least feel is going to be very close to what we're trying to do and the supermarkets won't do it so I was like I
4:50
can do a better job and it kind of popped that to my like to the side for a while
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um worked them for a while and my dad got ill so that's how I end up in Belfast but at that point I'd started a Blog learn when I moved that I could
5:03
make money from it and there was just so much for hours like I just wanted blast my dad's ill I just
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want to be a daughter for a year do my masters and I did that in international business and I see where that takes me and then obviously learned that you can
5:16
make money from blogging so I was like okay this is great let me find a way I try to Niche couldn't Niche I found a
5:23
way to kind of incorporate my life in terms of I followed a lot of advice that people give you and found it didn't work
5:30
for me so I think I've just always worked out that I needed to find my own way to build a business to make a business work again even if I was in
5:37
like I worked whilst I was at um uni I had that as part-time work as a
5:42
consultant I had my business so there was so much that I had to do to manage my time and my days that I realized I
5:50
can be really efficient in 24 hours if people allow you to be efficient and work the best way that you can let's do
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that but let me build my business so I can do that so yeah that went from me moving to Ireland or Northern Ireland
6:03
and then starting this um like a blogging Journey even more getting paid for doing that and then decided I was
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going to stay so it's now nearly seven years since I thought I'd be here for a year um when the pandemic was happening I'd
6:16
already I'd start with my own baking mix business but when the pandemic started like if you look in my office it's all of all of this in the background was
6:23
just baking stuff like I've still got baking stuff in here but I just realized it was a lot of stress and unless it's a
6:29
service-based business when you've got physical products when there's an increase in price of stuff it just becomes really stressful and I just
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thought what's turned as a from a passion project into my work I'm now hating so
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um I sat down with a friend we looked at everything I was doing and we realized that I'd worked with so many amazing Brands like The Body Shop like b m
6:48
Stores um just loads of people I could look at and go I'm a videographer I'm a
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photographer I'm all these things this is a radio marketing agency with people without people even knowing at the
7:00
moment it's just me so let me take the 15 years of experience nearly that I've had and do better for that put the other
7:06
businesses to one side until I'm ready and then come back to it so I hired my first VA because I was like I'm not
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gonna make the same mistake I did in the past where I'd try to work and do that I'm gonna go in this full time hire a VA
7:19
start from the beginning just figure it out like Finance wise I had no idea how I was going to do it but I just knew that if I wanted to build something I
7:25
needed to start building a team so yeah that's kind of where I am now so I've done the baking done the baking mixes
7:30
started an agency I work with amazing clients but now my next stage of it is I
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realize that a lot of people are similar to me where they're multi-passionate and if they're multi-passionate they don't
7:41
know how to make all of their businesses work with their brand and their personal brand so let's take that pain point away
7:47
hire me as your consultant to figure out your life and I laugh and I always say now that I use my trauma to help people
7:52
because I've always thought that as a first born and immigrant family that's gone through whatever trauma I've gone through I looked at that in the past
7:58
it's like a bad thing whereas now I'm like actually I'm really good at seeing how people can make the businesses work
8:04
how people are in general if you're not okay I know by texting but if I talk to you frequently I know by texting you
8:11
okay so I've got a client at the moment who had literally messaged earlier saying before we have our call on Monday
8:16
we need to check in because I need you to kind of know where we are and I need to know how you like you're doing and
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then when it comes to Monday and we're looking at your marketing whatever my team's going to be doing you need to be in the mental space that
8:28
you know that it's going to be okay so yeah I work with multi-passionate entrepreneurs that are trying to just
8:34
figure out how to make their businesses work and take a step back but also use marketing as a form to help them with
8:39
sales and to build a business so yeah very long-winded but that's a very short version which is really weird but that's
8:45
what I do it is a really short version but it's because you've been for your age you've
8:50
been running a business for a very for like a very very early age so for your age you've done a lot more than people
8:57
you and I heard a similar age you've ran a business for a lot longer than I have right like I've been doing this for six
9:03
five and a half years you have ages on me and yeah and as anybody who runs the
9:09
business knows things evolve things like in your life
9:14
in our markets and our Industries in the world um like we're constantly pivoting for
9:21
those reasons and more um so it's really cool to see that that's a whole so I had to fill out an
9:27
application today for an award I'm trying to get and they asked and I was talking about the spirit of
9:33
Entrepreneurship and that's it it's this ability to Pivot and pick ourselves up and support other people and collaborate
9:40
and do these things that um I don't think bigger businesses do as
9:45
well yeah exactly yeah so today we are talking all about
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marketing and how it's related to your website so this whole series is about how to make your website the best it can
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be um yeah and so I want to talk about driving traffic to your website
10:05
through your marketing right so starting out my first question is
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for people who because marketing can feel like this big amorphous
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thing in a business right um so what is marketing like in its
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simplest form for a small business to me what's just like watch your story
10:29
to meet marketing is tell your story sell a product or service whilst you tell that story and
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find a way to do that to a market that understands you ultimately and I think
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that's why a lot of people get it wrong because to me your business is your baby and it's you've thought about it and it
10:48
emulates you in so many ways that you don't realize that a lot of people want that want to make it big will go I think
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I know what my target market is build out this thing that hasn't nothing like doesn't even reflect who they are as a
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person and then try to win someone over that even they don't engage with they
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don't see like see themselves reflected in so to me marketing is tell your story and have people that are like you find
11:14
your story and buy from you yeah yeah it's really hard to Market from a place of when you're not aligned
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with any of those pieces whether it's you're not authentically telling your story your services don't feel right for
11:28
you or you doing something because you think you should which I think especially when you're in the first
11:33
couple years of business there's so many times people do what they think they should like you were saying about niching yeah like there was a I was
11:41
talking about this on another one of these streams but there was a period in like the online business world where
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everybody was screaming to Niche yeah um and that's just like we're multiple
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like I know you're saying you work with will be passionate thing is is everyone is multi-passionate if you're not in a
11:59
really boring person right like which is I think I've struggled so long
12:05
and I don't think it was bad for me but I went from doing systems work to be really overwhelmed with that
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because it's so pity the way I was doing it at the time and then to doing website work which is
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a system which is why I loved it yeah um and doing just these you know a couple
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projects a month really getting to dig in deep and I loved that and I still do
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and then going to this what I do what I'm offering now which is more systems work but on a done with you
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um really custom basis and and it's still a project that has an end date and
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for a couple of clients as opposed to lots of clients so it says I I and the reason I've had to do this is because
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you're right I could I couldn't like I this is gonna sound like such a weird
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thing to say I don't give a crap about websites I don't I love them because they're a system and I love systems yeah
13:02
but they were just at the time the best way I could see to sell systems because
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people usually get why they need a website yeah um I'm good at taking a lot of content and making it pretty right
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um I'm really good at organization I'm really good at setting up systems through your website and beyond that make your web your business work better
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yeah um so I think it's it's taken me five years of business to come well a good
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three years since I was like okay I'm doing websites to come full circle and be like all right I'm doing systems again properly this time in a way that
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isn't going to drain me yeah that's and and he said it's weird but it's not weird because I looked at
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myself and went actually what am I doing I like helping people realize that they can do whatever they want in life like
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live your life on your own terms but I just happened to do that in the past I used to do that through bacon and found
13:54
different ways to feed people so I'll cast them in that way and then to teach them that they could learn how to be
14:00
they could bake for themselves if they wanted to there were other ways they could be creative and now it's like
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actually I help people figure out their life whether it's in business or just at
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home but similarly like I I create systems and I never thought of myself as
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a systems person but at the same time I look at what you do
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and go but I'm not as much as I like systems and telling people what to do I don't like actually doing I like the
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idea part of it but I don't like the creating part of it so whenever like high level Vision person and I'm really
14:36
nitty-gritty details like this kind of function thing exactly and you're currently in my budget for what systems
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do I need because I don't want to actually do that part I just want to tell you what I want to do sit with you and be like oh this looks really nice I
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love this and then be done with it yeah yeah that's what I'm good at like and I think that's so interesting that
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we can do similar things but at very different places
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um okay so marketing is telling your story and using that story to sell
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whatever you're selling right and the thing is is the story like usually if you've created a product
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you're probably creating created the products because you saw a gap in the industry and it annoyed you or you saw
15:21
or you wanted something that was better um if you're selling a service it's because
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it's something that you even if like say I don't give a crap about websites I
15:32
deeply care about knowing that people have a system and I also a place that they're messaging and home base and
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their clients essentially I love the websites for the fact that it is this home base for a website or for business
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so like they tie together naturally if you let them is my point
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but it can be so easy to get like wrapped up in the in the shoulds yeah yeah so
16:01
in all of those things that we know that there's like a lot of different types of marketing right I actually used to when
16:07
years ago and it might still be out there but there was a woman who would tell people what types of marketing
16:13
would suit them and their personality based on their um Myers-Briggs personality test
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um yeah yeah she was really it's called marketing personalities she might still be out there but I remember finding that
16:27
years ago being like that is brilliant because when I took the test it said I am good
16:33
at creating communities yeah um so things like this where I'm just chatting yeah same
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um whereas you know something like I'm something like doing ads just
16:50
doesn't suit my personality type there's lots of other options of this right like I used to create blogs I realized
16:56
energetically it really messed with my head whereas I can talk on YouTube and turn that into a vlog no problem
17:02
right so how does someone decide which options are going to suit them
17:11
if you're not working with someone that works in that field so I'd always say if someone comes to me for a discovery call
17:16
or has booked a power hour I will always say try the different things and see what works for you because ultimately
17:24
until you try it you're not going to know like you'll know straight away how your body feels you're either going to create a lot of it like you've said you
17:31
found that you can actually write blogs but you need to do the talking piece first so you wouldn't have known that if
17:37
you didn't try if you didn't try it and I think why people sometimes go wrong is the fact that they try to figure
17:42
everything out whereas I realize delegate and everything delegate work with someone that can sit and have the
17:48
conversation with you straight away and know this is where you fit in so for example a lot of the clients I work with
17:54
we work on organic content because that's where I specialize so not only do I specialize in social media content I
17:59
specialize in organic content specifically so technically I have niched but niched in a way that
18:06
it doesn't feel like I'm niching because I still get to do everything else if I want to but I just know that that's what
18:12
I enjoy and if I enjoy doing that for myself because again like I like I'm
18:18
pretty sure I even talked about like when you're on my podcast we're talking about like mindset and that type of stuff and then had someone on res like
18:24
um either the week before you or the week after year that talks about how you view yourself and like your mindset when
18:30
it comes to things like making money in business creating content that's and your own limiting beliefs and I kept
18:38
saying I'm really bad at sales and I focused on being bad at sales not
18:43
thinking actually my form of marketing is telling my story building a community from me by me doing it because then
18:50
people learn that way and that's how I do it and lo and behold that's how I get sales I wake up and I have emails I
18:56
might not have reached out to Brands to potential clients and those are the sales that I get through and the more
19:02
that I'm trusting that I can actually do that the more I'm figuring out that actually organic content is how I do
19:08
that but then next stage is but what does that organic content look like and because I believe as well for me it's
19:15
and you've talked about authenticity I think that you have to authentically show up online and if you are trying to
19:21
build something it's this year that's when loads of people are saying that oh businesses don't need to be super polished when they put out content they
19:28
you need people want to see vulnerability authenticity all these things I've said that for years but it's
19:33
just that now it's coming oh it's fashionable and obviously we'll always have cycle where those types of things happen however when you stay to knowing
19:41
where you fit best there are some people that especially in like the user generated content Community there'll be
19:48
content creators that will create content specifically for ads because they know that that's what they're best at doing for Brands and if that's you
19:56
completely be you but I think if you're going to spend money on anything first spend it on delegating to someone rather
20:02
than spending it on things like ads because ads will pay and get you something for a particular amount of
20:07
time but the way the algorithm algorithms work is that they want you to keep feeding money into them so unless
20:13
you've figured out how to do it for free you'll then spend more and more and more money because you think that's what you
20:19
need to keep doing and is it always going to work no yeah but I kind of want to backtrack a
20:24
little because it seems like we're talking mostly socials here and that's important socials is usually one of
20:30
people's marketing channels because it's free yeah but there are so many others
20:36
right we've got podcasting we've got blogging yeah like um guest podcasting guest vlogging
20:41
you've got things like your newsletter you've got paid ads which I'm talking
20:46
about next week with Peter doke um you've got user generated content
20:52
um like there's so so many marketing channels out there um and that's lit I feel like I've
20:58
literally hit the type of the iceberg like there's so so many ways you can do there's networking
21:03
um event marketing but there's product marketing right I've heard the thing about like this is this isn't mine I
21:10
mean this is mine but like this is a pen that it has a business's name on it and
21:15
I've heard that a pen a branded pen can change hands seven times that's marketing
21:21
right we have a friend who that's what her business does is making things like this pen yeah
21:27
um so I think it's really how do you find those things that are right for you and I think you answered it in part you
21:33
said you have to try things right that's part of being an entrepreneur is experimenting and what works for this
21:39
season of your business might not be the same thing that works for the next season of your business yeah um but also I think it's so funny
21:46
because I've always been a chatty person always been a bit of it loud and charismatic um
21:52
got asked to try out for the cheerleading team didn't because I was really conservative back then and I
21:57
thought the scripts were too short um but also I it's taken me this long to feel
22:03
comfortable being just me on camera and I started this journey you know I've done YouTube lives I've done YouTube
22:11
tutorials I've done courses and I've done podcasting and all these things but it all started with me practicing by
22:18
being just on stories right talking on stories so that I don't care what people
22:23
see or say about me um but so I guess it's balancing that what feels good
22:30
and what you know you're naturally good at but might have to work through yeah like you said a little bit of a learning
22:36
belief or some discomfort to grow into that exactly and I also think you you've
22:42
touched on the point that I even completely skipped over everything you said like you said I have a podcast
22:48
we'll be starting another one I went the way I make money from Brands is because
22:54
I will wear the brands like right now we all know my onesie's here
22:59
I will wear a brand and I will tag them when I'm wearing them that's how I get seen by some of these people like you've
23:06
said that pen that you're holding Word of Mouth goes so far that
23:11
you're being talked about in rooms that people don't know you've been talked about and your products are being talked
23:16
about in rooms that people don't know so when I'm advising content creators on Wednesdays when to start yes we might be
23:22
talking about socials but I always say look around your room what could you create content for it could be that I
23:28
use this every single day because my lips are always dry so let me find a way to create content around that I've got
23:33
I'm always drinking a cup of tea always have a mug next to me this is a Starbucks one right now if it says
23:39
Moscow so I never show the other side but there are so many things that can be done like the blogging side of it done
23:45
the blog inside of it I think where people get overwhelmed I suppose the reason I focus mostly on socials is
23:51
because that's where I specialize in and find that most people are trying to figure out what where to go next whether
23:57
it's websites blog inside of it and all of that however I think that's where it
24:02
is really important to speak to people that have done it and do do it because
24:08
in everything we've talked about from everything we've said I've taken a break at the moment from the podcast because I
24:13
need to have guests on however I don't have a good enough system right now to get the emails for the people in like
24:19
I've got a team I don't have a system for the emails to get to my team member to send them out because I have to put
24:26
them on and when I'm stressed I don't do that so I could build all the best systems in the world but if I'm
24:31
fracturing myself being in that day to day it's not going to get done I have got maybe four months worth of content
24:37
have been looking at writing blogs and doing different things again I know that I'm not that great at doing it so I
24:42
think when you look at yourself first and you go like you've said is it easy for me to sit and write do I actually want to try
24:49
showing up on camera if I want to try showing up do I need to do that maybe on a story first because I know it disappears or do I need to go and start
24:56
just a Blog and be completely Anonymous there are different ways to start but there are so many ways that actually
25:03
speak to someone that knows what they're doing and has done it and then kind of
25:09
figure it out because ultimately you'll end up having a mix of everything because I've had websites gone away from
25:14
it I'm going back to it it all works together as a funneling system
25:20
yeah so you said a few things that I want to touch on there first was you said you can do something anonymously
25:26
and you only do can short-term people more and more want to know who they're working with so you don't have to do
25:32
have video or have your face in everything you need to do but your website should have multiple pictures of
25:38
you which is something I'm always harping on clients about um because people buy from people but
25:43
also you said you will eventually and this is something you and I both have like loads
25:49
of marketing channels we didn't always have loads of marketing channels you build up to that
25:55
um you try things like I've got a podcast that I also put on hold but this series that's on YouTube which is what
26:01
my more recent um this is really what's working for me those are all going on my podcast so I'm
26:07
getting a season four out of this and I don't really have to try that hard
26:12
um so multiple channels are important in the long run because you cannot put your
26:18
eggs in one basket yes especially a social media basket where you're dependent on an algorithm or you're
26:24
dependent on it not going down or you're dependent on however meta is feeling that week
26:31
um I normally advise to find two platforms that you're comfortable with
26:37
no matter what medium that is and then try to make those two work together so I
26:42
was on a call with a client was it yesterday yeah yesterday where so she's struggling at the moment to
26:48
she's worried about what other people think so one of the suggestions was on Tick
26:53
Tock because I follow around tick tock and this is someone that I've known for quite a long time I know that she creates tick tocks quite easily but
26:59
she's scared of what people are going to think on Instagram however I understand that on Instagram she doesn't want to
27:05
start writing blogs eventually she wants a website but to be able to get something even on the website you kind of need to know yourself first because
27:12
ultimately like you've said if you're putting your face on a website what story are you telling you need to know the story you're telling before that's a
27:18
practice somewhere else so my advice has been Go to stories even if you're just
27:24
posting the tick tock on the stories and it disappears after 24 hours you're only uncomfortable for a very short period of
27:30
time before you realize actually it's not that bad and then let me try something else and take the next step
27:35
but my job with her is to try and push her out of her comfort zone and I think as well that's where surrounding
27:41
yourself with people that are like-minded but also people that want to grow themselves is really good because
27:47
if you're seeing someone try different things maybe fail but still have about it you grow quicker from failure than
27:53
you do anything else no matter what platform you choose to use yeah and I think the thing is is
28:00
if you can get Brave in those spaces even just a little bit you will start to
28:05
get those rewards usually of somebody because if you're if you're posting something that feels vulnerable
28:12
it feels vulnerable because it's cut generally because it is it's gonna be coming from a place that's authentic and
28:18
maybe a little raw or maybe a little uncomfortable maybe you're being silly and that's going to resonate with people
28:23
like the things that I've been the most scared to share or say or do in my business have been the things that
28:29
people have been like I'm so glad somebody's saying or talking about this or doing this or showing up this way yep
28:36
I remember my dad's um so before I went full-time self-employed I was still I
28:41
was Major London twice and when I was majoring under the second time I was looking at jobs and I was kind of trying
28:47
to figure out could I can I do this so I gave myself from October to December with the the business to see how that
28:54
that would work and my dad's advice at the time was you're so honest online
28:59
even though I didn't put everything out there he was like the stuff I'm seeing on LinkedIn and on your Instagram you're
29:05
so honest that employers are going to look at that and they're not going to want you because of that that's actually ended up being the the way I earn money
29:12
in business that authenticity there are people out there that will pay to sit with me for an hour just to listen to me
29:18
talk and I give them a bit of advice and it's like I knew he was he was right in that context if I was looking to work for someone else there will there were
29:25
people that were judging and of course that's always going to happen however that authenticity especially when whether you've got like you've said the
29:32
fact that you've already started a business means you're trying to solve some kind of a problem so there's going to be someone out there that it does
29:38
resonate with and there'll be videos at the moment like I post on Tick Tock where I go and blog posts people when I
29:44
stopped writing blog posts and like would take a break I would get messages from people that I hadn't known that
29:50
like they read my blogs I didn't know even existed and had followed me for so
29:55
long and they were like why have you please carry on the tick tocks I post the ones that go viral are always the
30:01
ones where I'm like should I have said that oh this is a bit like it's a bit awkward my like the biggest Royal video
30:09
I've got is because I started another page where I tried to show people people might think that these social
30:15
media platforms are saturated but they're not so I picked a specific one I picked Tick Tock and I said right I'm
30:21
gonna literally start one from scratch every day I'm gonna teach you on my page and you can then go and have a look at
30:27
what I am doing on that page so that you can just replicate it that um I think we've been going for about 35-40 days we
30:33
it's now my biggest viral video at seven point five million I think the last time I
30:39
checked and we've just got over 4 000 followers which is ridiculous because it's growing
30:44
it's the quickest growing one but that's my third Tick Tock account and the video that went viral was me literally I was
30:50
like well I need a quick idea because again I want my content to be as easy to create as possible because I don't
30:56
always have the time so I thought what can I do I do is I practice on my partner how to create content because if
31:03
I can do it on him he doesn't use socials he hates social media hates being in front of the camera if I can
31:09
get him to do something I then say to clients he's in the exact same boat and if I can get him to do it great so the
31:15
video was um I tell you to focus on me when we're taking pictures because it I don't like
31:21
I know you're into friends but for people that haven't seen friends um G is Chandler you say to him you're
31:28
like oh my God this is horrible what am I doing and we like we think it's slightly like his newer spicy we think
31:34
that maybe he's got autism so even in terms of like how we look sometimes on camera when he's like thinking about
31:40
what you're doing he just looks like it's empty but actually he is thinking about what he's saying so people would perceive that in however other ways they
31:45
want to do that whereas when he looks at me when we're taking pictures and I give him the clicker he forgets that the
31:51
camera is there and we get the cutest pictures ever like the most natural pictures and that's the one that went
31:56
viral but again it was just me going I just need a quick idea oh it's a little bit cringe but we'll see how it does and
32:02
that's now started a series that I wasn't expecting to start yeah and I think that that's a really
32:07
really good point we touched on this but we've talked about what it's The Sweet Spot in marketing is
32:14
what you are naturally good at what's not going to take you loads and loads and loads and loads of time or energy or
32:21
money right we're going to talk about that in a minute and then
32:26
what actually effing works right yeah so for years and years and years I spent a
32:32
lot of time on my Instagram account I still do but I don't actually produce much content for Instagram anymore I
32:37
just consume there mostly now and create stories um and I made this decision that the
32:45
best thing for me was going to be to move to YouTube and Linkedin um both of which have longer post lives
32:52
um YouTube's search engine I get traction I get comments uh views
32:58
bookings from videos I created a year ago um when I started really taking YouTube
33:04
seriously um and that's and the reason that that works for me is
33:10
I can do this is my first like long form series on YouTube but I can crank out a
33:16
10 to 15 minute tutorial on Squarespace or Asana on how to do something that
33:21
people are searching for that are looking for how to do this thing yeah I can do that in my sleep and I didn't
33:27
always be able to because there is a magic in learning to how to click around and teach what you're doing at the same
33:33
time talking about it talking and clicking is hard yeah once I learned how to do that
33:39
um through teaching my clients trying a couple failed courses that I created other things like that I had that I had
33:47
that skill and I could do it in my sleep and so creating that video and getting that up on YouTube and then taking that YouTube video putting it on my website
33:53
putting the transcript on my website for SEO and accessibility is something that
33:58
is so so easy for me now yeah um and so and it works as we've
34:04
discussed so it's I think it's that special Magic um and the other thing that really works
34:11
is that I've just tuned into is networking and I'm looking for a global audience sometimes networking isn't easy
34:17
to do that way because I really Thrive with in-person networking but getting in the room whether that be virtual or
34:23
otherwise is a huge piece for me so you're absolutely fantastic at in-person
34:29
networking content creation um brand Partnerships all this kind of stuff that you know so well
34:36
but I just want to make sure that the conversation stays that these you those aren't the only ways you
34:42
know I know some people that their entire marketing strategy is to go on other people's podcasts
34:48
have a really really good freebie to mention on those podcasts and get those
34:53
people on their email list that is their entire thing that's all they do they're not on
34:58
socials anymore they like have a social profile that they've got some like pinned posts so that people if people show up they've improve they are real
35:04
and exist but they are not active on social media like there are so many ways to do this and that's my point oh you go
35:11
that's what I was gonna say because whilst you're talking about that you've inspired me to try going back into
35:17
in-person networking because I describe myself as an introverted extrovert once I'm used to being with someone I'm okay
35:24
but when we had one of our brunches I remember like sitting there and just thinking I'm in this like group with
35:32
people I really admire that really inspire me and at one point I didn't know all of
35:37
you so I had to get out of my own comfort zone to be able to do that and when you talked about all like traveling to London all these things that you were
35:44
doing I was like if Ellie's doing it and she's like she didn't always do this and she's gone to LinkedIn and done that I
35:50
could I can do this I just need to plan that into my life where it does it feels effortless even if I just show up and I
35:57
stay for 10-15 minutes it's okay to then just leave so I think you showed me that there's a way to do it that suits you to
36:05
stop trying to make it like the way other people do it and showing up and being this person in this room that other people are like like you don't
36:12
have to always be the loudest person in the room again I don't even even if you're not confident find a really comfortable in and find a room that's
36:19
going to push you and if you're done with it walk away yeah sometimes it's about finding the right like you said
36:25
the right room yeah the right people yeah sometimes it's if those don't exist it's about building the right room with
36:31
the right people yeah so for those of you who don't know chakuma and I are in a brunch club we meet every other month
36:37
we're meeting next Friday and it is a women's brunch club for entrepreneurs
36:45
who primarily don't have children like there's one gal that has children but she started her business before she had
36:50
a kid um so we're not like exclusive but my point is is I built that space because I
36:56
couldn't find that space and I wanted a space like um so it also takes pushing yourself out
37:03
of your bubble sometimes um I had a real still unpacking a real complex of like letting myself be in
37:10
rooms that were like really British because I felt like like being a part of
37:15
small business Britain is already a bit of a weird thing because Northern Ireland it's not technically a part of Britain right yeah
37:21
geographically yeah um and then there's the fact that I live on the island of Ireland and I'm
37:27
American yeah and so it's just like this whole space for things like that I felt like oh well
37:33
who am I to go to how this house the Lord's twice like so but I pushed myself
37:38
um to apply for things like that like I applied this morning for the small business 100 for small business Saturday
37:44
and it's the only award I've applied for this year last year I did lots
37:50
um but it's just about finding those marketing channels that aren't going to greet you totally or are going to be
37:55
sort of natural for you and where your people are hanging out so I push myself to I
38:02
don't really like LinkedIn but I still try and show up there a little bit at least because I know that small businesses are hanging out there I still
38:08
show up a little bit at least on LinkedIn or on Instagram because I've already built Community there yeah and I
38:15
love talking with that Community even if I'm not posting all the time um so we've talked a few a little bit
38:21
about all the different channels and how to choose that for yourself but I want to hear about the tools people can use
38:28
and remember so we've talked well first I want to say we're gonna decide is all it's really
38:35
key to drive these channels and these things back to your website because your website needs to be your home base so if
38:42
you are doing um a newsletter if you're doing a podcast if you are doing this all of
38:48
that traction should be going to your website so when I finish this video I
38:53
will upload it into my website and the podcast and when I share this video I'm not sharing it direct to my YouTube
39:00
usually I'm probably sharing the version to my website to my blog because I want people to go on my
39:07
website and see oh she's got that cool freebie maybe I'll sign up for her quiz sign up on my newsletter and be more
39:12
connected with me I want them to say oh what a services does she offer or what other information does she have on her
39:19
blog yeah I want them to spend more time building that trust and relationship with me
39:26
um and that I think goes for any marketing channel you're driving it back to your website and you can be really strategic in how you do that yeah
39:33
um so I know people that have you know that's that's what us like a link tree is I always build those directly on
39:40
somebody's website as opposed to through linktree because you want to be able to own that traffic and to
39:48
um Analyze That traffic without link to his paid plan right
39:53
um so it's those types of things to be thinking about these You're Building
39:59
towards pushing people to your website because it's your home face and then from there they will probably hopefully
40:05
take actions further whether that be buying your thing or taking another step into connecting with you like say your
40:11
newsletter or more content or you're following your social medias if they have found you on LinkedIn but they
40:17
actually hang out on Instagram and maybe they click on your Instagram link Etc so
40:23
okay so what are some of your favorite marketing tools I know this is like a Pandora's Box question like there's so
40:30
many I'm guessing and again there's so many for all these different things yeah oh sorry one last
40:37
thing you were talking about how networking that was my last point before we get to tools and this is a tool but I
40:44
actually because I know important person networking is one of my strengths and I'm good at it I but it's hard to
40:51
remember to get out there um I have a task set for every other Friday in my Asana
40:58
that has all the links to places to check for events so it's got Eventbrite
41:03
LinkedIn events uh Google events Facebook events Etc all with all the
41:08
keywords and stuff like it's filtered so it's already the right page for entrepreneurs or meetups and things and
41:14
then I can just go in and sign up for events and I only have to do it every other week to like you know check for women in businesses events and
41:20
um I could even Outsource that to a VA if I wanted to say check if my calendar is free
41:26
you know book me it honestly and this is why I'm gonna be paying you for systems because it's
41:33
stuff like that that I just need to have in one place and just go it's done it's there because even the thought of I
41:39
think before we come on to like the the tools for me it's everything that can be done
41:45
and like you said it's Pandora it's a Pandora's Box there's so much out there that it quickly becomes overwhelming so
41:51
even when you know the things that you should be doing and you've done it for quite a long time you then go out but I'm like this is
41:57
what I do I shouldn't be getting overwhelmed I get overwhelmed all the time all the time that's when I then realized
42:03
like this week I wasn't feeling well so my thing is if I'm overwhelmed feeling stressed anything's happening I sit and
42:10
look and go I've not built the right system in place because I shouldn't I know obviously it's a natural part of
42:16
life you will feel that like you said when you're going through the different phases of lives and you're having to Pivot in a relationship or whatever else
42:21
is going on subconsciously our brain is constantly taking on so much that when
42:27
you do what you do especially in marketing you are looking at billboard as you're driving going oh that one's a
42:33
good one I like the way that they've looked at the pictures so you're constantly working without thinking whether it's offline or online or
42:39
constantly on to yes I always try to look at that and go if I'm feeling
42:45
overwhelmed right now and I'm feeling stressed what could I do for future me to make life easier and it's things like
42:51
you've just said where it just pops up every few every once in a while I've got is it where is it oh no I think it's
42:57
downstairs and this sounds so sad but for me and G I've started tweeting a folder and that folder has everything we
43:04
talk about for our lives and in business because I know we might not want to be involved in the business day to day but if something was to happen to me
43:10
something needs to happen within the business to keep going because we've got clients we've got if I'm looking to take
43:15
a step out of it someone needs to know and my team knows it log into everything and so on yesterday I lost every single
43:21
one of my passwords on LastPass because I'm leaving a client and they accidentally deleted my last pass not
43:28
realizing it wasn't the work one because I was one of their first
43:33
um contractors so I have lost absolutely everything but because I always send
43:39
everything to myself yeah and honestly I was so stressed I was like I don't have time to sit and cry
43:45
about this so what can I do to make sure in the future is set up so I spoke to the team this morning and said as long as they still got access because I send
43:51
everything to them on their own so they I get them all to create personal um accounts for work as va's and that's
43:59
where I share everything so if I need to remove access or anything's gone it's done anyway but I share it so that they can't see the passwords or anything so
44:06
I'm affected they're not affected but yeah pretty much works as well yeah but I
44:13
think the thing is is with overwhelm there are so many things that can kick it off it could be you've accidentally taken on a little more work than you
44:20
really can handle it could be that one project is more demanding than you expected it to be it could be life
44:25
coming in the way family or personal circumstances it could be I I experienced a few months ago that I
44:33
I've for those of you who don't know TNI Tuesday but I think this shouldn't be a TMI it's Auto Friday also but as as I
44:40
started having a hormonal cycle again I and and I realized that I there's some things I
44:48
cannot do the week of my period like I cannot and being able to know that I should schedule those for the week after
44:55
has made a mess and that's a difference um so overwhelm is enough you're right
45:00
it's a natural part of life but knowing how to plan for it knowing okay I can drop a couple of things off
45:06
the list this week I can bump them to next week and that's where systems really come out in mine I literally just reschedule a date in Asana and it's like
45:13
there it is to remind me on Monday um and it's so so easy so
45:19
it's yeah you don't marketing can feel really overwhelming because it's like running a business while trying to
45:26
attract a new business is this sea salt and you're never gonna get at 100 right yeah like sometimes you're just a little
45:33
bit too much heads down um but the thing is is you have to do
45:39
both otherwise you end up in that feast and famine cycle right like you have to be attracting new work while you're
45:44
doing your existing work exactly so tools let's talk tools
45:52
oh Asana thanks to you is one of the tools and like you've said even just breaking
45:58
stuff down and but what um so what stresses me on Asana is we've started to build it out but I realized that I could
46:05
sit and learn it all and I think that's one of the things I've realized in business I can do it all I've proven I can but I don't want to do it all I
46:12
don't have the time to do it all so the basics of the song have been done that's one of the things that I want to work with you to make sure like it's been in
46:18
a way that makes sense even like for the team um Tick Tock is one of the tools that I
46:24
use and I know it's like just for this for the sake of I realized that when the algorithm learned you as a person in
46:30
your mind sometimes it suggests things that you don't even realize have been on your mind because you've interacted with some kind of content in some kind of way
46:36
so I've realized that for me personally Tick Tock is one of those places where I will once in a while get marketing
46:43
emails where people are talking about like what was the other one I was looking at the other day things like AI the best way to integrate AI in business
46:49
I've been using things like chat GBC for a while anyway and different forms of AI but rather than me getting overwhelmed
46:56
and trying to figure it all out that's a tool that I can as a search engine I use that I then go to Google if I need to
47:02
break it down even more I will then go to YouTube and watch because I'm a visual person I can't sit and read doesn't work I like to use for things
47:10
like scheduling I have a team that does a scheduling anyway but we like to schedule on the platforms so I will use
47:18
things like the metabusiness suite and see the information that it gives me um when coming up with things like ideas
47:24
I had a client the other day that um it's like an AI tool called memo like
47:30
memai and it's like you put in like your notes and it finds a way to categorize that so whether it's a written note or a
47:37
voice note like I said I've got a folder because I realized I had notes everywhere just here I can see three
47:44
notebooks how am I supposed to remember what what I've put in what note like what notebook oh this is a good idea because no matter
47:52
what I'm talking about whether it's life or business and because mine then it does there's an internet section somewhere
47:57
that works for me where I can then get it categorized in one place I love to
48:02
use things like like even for like when I'm creating content and I'm putting ideas down I will have
48:09
um I've got a uh like I started with a notes list and then realized this isn't working so I created a WhatsApp group
48:15
where it could just be me in the WhatsApp group and I'm sending myself ideas of content I can create or things
48:21
I can like blogs I can be writing or we've got one with a team so that it might not be their job to to do
48:26
something specific however like for example creating content but I realized that within my team we're all again like
48:33
you've said everyone is multi-passionate anyway but we all consume things in a slightly different way then I realize if
48:39
we put all our ideas in one place and see like they'll give me advice on where they think that we could be doing better
48:45
in terms of sales in terms of content in terms of whatever else so what's up is a
48:50
great tool where we just Chuck links in and go this is a great idea that we can look at in the future or look at now and
48:57
that's my worst state nightmare just to say so like there's a couple of things I want to say about that like so there are
49:03
so many tools to be used in marketing so chicum and I both running very successful businesses doing in totally
49:08
different ways obviously I use uh as well my team uses slack because I hate
49:15
things on my phone and I love that I can mute slack for specific hours yeah
49:21
I do not like anything that is work to be in my WhatsApp or anything like that and that's like a slight
49:27
exaggeration because obviously like our brunch cats in there and we usually say oh we're having this problem in my
49:32
business like who has any thoughts um but it's but like that's not a really really busy
49:38
chat if it were I would feel overwhelmed yeah um I for my business I also schedule out
49:46
most my social media posts I've been toying with the idea of doing it primarily on their native platforms
49:51
because they typically would perform better um you do but I still use later because
49:57
I love it I love that there's this visual media Banger yes of everything and I could reuse things like repurpose
50:04
things it's got all my posts for years and multiple platforms that I can pull from I've been using later for like I
50:10
don't know four or five years so I've like got like houses yeah it's a great platform yeah in there
50:16
um I for podcasting I use anchor which is I think now called Spotify podcasts
50:22
they change rebranded um uh it was owned by Spotify already but they just rebranded the name
50:29
obviously I say Squarespace for websites uh typically unless you are heavily
50:34
heavily product based and then I say Shopify yeah um using the tools that suit what you do
50:41
and that's the thing that I get like tools is like my bag right because I get so like there's no one's best solution
50:47
for any business yeah um so you should be doing using what's gonna suit you and the way your brain works and the way
50:53
your business works and the way your clients work yeah so that's that um but if you ever if you are thinking
50:59
about marketing and you're like I want to try podcasting or I want to figure out an email list or I want to do this
51:04
comment below and I will set you up with what we think is the best yeah because even like what you were saying in terms
51:11
of like the things that make you overwhelmed um like you've I I've used later and I
51:17
loved later but I just realized that between me and the team they're all similar to me so we need one place we
51:23
can access and it's G drive so we currently have one VA that will look at every bit of content that we've done on
51:28
like the business page we have it as an Excel sheet and then folders where we can see what's being read and well I
51:34
know we're talking about like repurposing but we'll look at when something's gone out has it been repurposed can it be repurposed because
51:40
again trying to think of new ideas for Content doesn't work I don't have the time to sit and think about how
51:47
everything needs to look as well so it means that I can leave the team to be autonomous and go okay we've used this
51:53
one here we'll update the form because one of them look just loves creating Excel sheets and I love it because I can
51:59
tell her what to do and although I don't I don't like sitting there and like I like it when it looks really pretty and
52:05
it's all organized but the putting it together I'm like I can't do this she loves it so when we look through she's
52:11
got drop down menu she's got who's been in to update something where the notes bits done so it's exactly the same
52:18
situation you've got on later we've just got it on G drive and like you're saying even in terms of like how we use
52:23
WhatsApp because we're in different time zones what's up ends up being easier and
52:29
some of them have found it a bit difficult with Asana because I'm not great at checking Asana I've had to be
52:34
really good at doing that since I had the last ve because her job is to make sure that I want to see what's
52:39
outstanding with everyone so I always say to the team unless you've got a deadline work whenever you want as long as it's done by Sunday you choose the
52:46
hours that you work however on a Friday I want to have an idea of when things are going to be like what I might need
52:52
to jump in on or why we might need to ask someone else to jump in and help with so rather than me going look
52:58
through Asana she just sends an update and in one of the WhatsApp groups and we can see what's outstanding so I can see how it
53:04
is but I've had to learn to explain my thought process to the team to work out
53:09
is this really the most efficient way to be doing it what other ways they can be can we do it and then someone might go
53:15
and do some research on other tools that we can then bring in because it's everything from like we were talking earlier about how we create captions a
53:22
lot of my clients at the moment are based down south or in England rather than the North so creating content and
53:29
editing on Capcom is great but some of them want it to block a slightly different way so
53:36
captions is another one that we use but captions doesn't always pick up the accent and doesn't allow us to edit the
53:42
way that Capcom does so even having like a plan a and plan B for the systems that we do use and the tools that we've got
53:47
that's also something we've got to be the interesting thing is that your tools I think that's when every business
53:54
search struggle really struggling with tools is when you start Outsourcing and
53:59
you start growing your team because things that were in your head can't be in your head and I'm so good at that I
54:04
am all over that that is my whole um but Okay so we've talked a little bit about this already but I want our last
54:10
bit of this conversation to be around how to repurpose content because here's
54:16
the thing I just want to say is realistically when you're you're saying
54:23
your message you're telling your story and selling your thing you are pretty much repeating yourself yeah you're going to find different ways to say you
54:28
might say different channels or different mediums to say it over time I know I've there's things that I have
54:33
created a blog post on that became an igtv that became a podcast that became a YouTube that have been a real like
54:41
there's certain things that you say over and over again in your business and most the time it's I mean first off
54:47
you can sort of get sick of saying it but at the same time yeah um there's that whole thing of like
54:53
seven times seven points of contact or whatever but how do you balance
54:59
repurposing and then I want to tie that into my the conversation of how to like my my
55:06
favorite little pyramid here which is time energy and money right like how to
55:12
choose where to spend those intentionally um when it comes to marketing and your website
55:18
funnily enough I had a client I worked with when I first started freelancing and he calls it a task triangle so he
55:25
like you said earlier you said I will sometimes be doing that the high level or the higher level of what needs to be
55:32
done but like you've said when you look at so for example I've got an idea to put out some form of content that idea
55:39
is my higher level but who then needs to fit in that like who's going to create the content who's gonna post it who's
55:46
going to do whatever else I might be able to do all of that but time and money wise like my I believe I've even
55:52
I've had to write it down to remind me my hourly rate is 65 pounds do I need to be spending
55:59
10 minutes figuring out where to post the content no because I have a team
56:04
member whose job it literally is just make sure everything's posted and everything looks correct so yes I could
56:10
jump on and do and do that but those five ten minutes every other day add up
56:16
to maybe an hour and if I've not earned anything in that it's like okay what am I doing one of the things I've started
56:21
going back to is I am using Hub stuff to go back in time where I'm spending most of my time because yes I might enjoy
56:27
creating content but that's not what I should be doing all the time because I need to get sales I love time tracking I
56:33
did that for years in my business I still recommend if you are feeling overwhelmed start tracking your time
56:38
yeah one of the things I discovered by time tracking is that I spent almost as much time marketing my business as I did
56:45
on client work whether that be on social media or in person or whatever any of
56:51
these means which meant that I need to start essentially billing enough money to pay for my marketing time right and
56:57
things like that you learn when you start managing your time and tracking your time exactly and because I've been
57:04
then looking at my time again and thinking about just what am I enjoying doing at the moment and I realized
57:10
because for a long time I was trying not to just be the person that was on the CFM page because I want people to get used to the fact that I've got a team
57:16
but out of my own whole team at the moment except for the next person I'm hopefully looking to hire no one else
57:22
likes really being in front of the camera doesn't mean that no one ever else is in front of the camera but that's my 40 so if I'm going to spend
57:30
time creating that type of content I've realized that if I want to repurpose things it's not putting in date specific
57:38
things in the content as well if it's I I'm trying to focus now on Evergreen content I've realized that like you've
57:44
said I repeat myself a lot in terms of the the advice I use for Content creation so my plan um so today's my
57:51
last day with one of the clients but for next week I've got it in the front Monday that's 30 days I did for that
57:56
challenge I started it knowing it's not going to be perfect I still need to figure out a
58:02
way that I'm going to do this and eventually I want that to be something that people can buy and just work through themselves but for the sake of
58:08
it being free and someone saying I can do what I'm telling them to do I got a client from that and it's like I said
58:13
it's not perfect so when I spend time looking through that I'm going to look through that and go okay how can I make this now look polished because for like
58:20
you said in places like LinkedIn I can't just show up in my onesie because I know my audience that's not going to work on
58:25
there however and maybe some of the other platforms I can be really relaxed I've created this space to know that
58:31
I've got an area where I can show up whether it's just picking up my camera or it's set and I know what I'm doing I
58:38
know that the backdrop in here is always going to be it's gonna always be well so whether I
58:43
want to do a podcast content creation whatever that's going to be and then in terms of them repurposing that it's just
58:48
me then going okay what message have I sent and one of the ideas I've got at the moment with a team is have a video
58:55
version of that and have something that will be a pictorial version of what you're saying so whether it's a carousel
59:00
post whether it's an image because it then means that when we are thinking of ideas next time it's just going to be how can we make that better because
59:07
again your socials your website your analytics are going to tell you what's working and what's not so
59:14
my dad's always said don't reinvent the wheel just make your version better so I
59:19
again I go back and always look at that and that's why I always say that I draw a show up in perfectly first and then
59:24
work on it because I draw when you get that feedback what might work for me might not work for you and vice versa so
59:30
if I'm trying to look at your content and thinking oh Ellie's website's amazing I need to get there if I did
59:36
that I wouldn't have had a personal website my power up was people go onto there and book Power hours without me having to do anything and I've got work
59:42
because again because I'm multi-passionate I've gone I do MPD and product development work I'm a
59:49
photographer and I'm really good at doing especially in food and food styling that type of stuff I might not
59:55
get load of that work but someone might go on that website and go I've come here for a power hour but I've realized that
1:00:01
actually I know someone that has a food business that needs a bit of help in styling and whatever else and that's
1:00:07
just a catalog and that started off as a one-page website that's now I've realized I now need to move that to
1:00:13
somewhere like Squarespace so that can read really stop the SEO side of it making sure that's perfect because if
1:00:18
I'm really good on socials and that side of it is working but I'm not utilizing it what am I like how can I meet that's
1:00:25
another whole marketing thing we didn't touch on I will have to do a full video on SEO because it's a it's a especially
1:00:31
with websites it is a huge piece but it's also a long term game
1:00:36
um yeah I think so repurposing especially looking at your metrics and seeing which posts are are people are
1:00:43
engaging with and then yeah like I said reusing that content um I purposely cross-post I rent my
1:00:50
newsletter my newsletter is my most vulnerable piece of content I create I am just nearly raw like I literally hand
1:00:58
write Journal when I write my newsletter because I want it to be as like that type of content yeah um and then
1:01:06
I from there will take pieces of it and put it on social media and things like that and usually polish it a little
1:01:13
um again because LinkedIn but I also try and keep things as in is um authentic I
1:01:18
swear in most my content yeah but on LinkedIn I might say effing instead of
1:01:23
actual putting actually putting the words yeah there's the idea that I swear without being so unprofessional of
1:01:28
actually putting a full F-bomb as well because I think that's what
1:01:34
we're trained to think I know I know but like you said like I had a laugh when
1:01:40
you were talking about your dad saying that you were essentially putting so much out there you become an employable because I I think I've done that in a
1:01:47
way like every I say at least once a year I get in a like a little bit of a running a business is so hard I'm just
1:01:53
gonna apply for now and I know that it's just like a therapeutic thing but also very few times do I make it even through
1:02:00
the first round now because of two things one is like I've been self-employed for five years people know that I'm not going to
1:02:07
probably easily slot back into corporate life yeah and second thing is is that type of
1:02:14
thing like I'm me online um it doesn't mean that I couldn't ever get a job like I I know that I would be
1:02:21
employable again if I wanted to make myself employable again yeah but I don't
1:02:27
um so yes this has been a long-winded rambling conversation as are all of
1:02:33
these um but I just to summarize Marketing in its simplest form is telling your story
1:02:40
and using that story to sell something yeah deciding what marketing options work
1:02:46
really well for you yeah it's pretty much knowing that that Trio of what
1:02:51
you're good at what's not going to take you tons of time or headspace and what's going to work yeah
1:02:57
tools it's an intimate ball game but again asking I think that's a huge thing I used to run a business called the
1:03:04
capable Collective and the whole basis was on tying into that or like digging into
1:03:09
that Collective wisdom asking people who know things um ask me that's like literally my whole
1:03:16
like I would get I would be thrilled yeah how to be overwhelmed is outsourcing
1:03:22
being intentional with your time money energy creating a plan to creating
1:03:27
boundaries like there's so many things around that but just being really mindful
1:03:33
and not trying to do everything that's probably the biggest thing not trying to do everything in terms of your business
1:03:38
but not trying to do everything that serves with marketing you do not need to have every single engine firing at once
1:03:45
to have a successful business yeah authentically we talked about being yourself whatever
1:03:52
that means and there you can be yourself and be in your onesie on Tick Tock but you can
1:03:59
be yourself and be not on your onesie on LinkedIn those are both you and that's funny
1:04:04
um but being true to who you are um and repurposing content and repeating
1:04:11
yourself and using your analytics and using your data are really important but also not
1:04:17
only because they're going to get your message out really consistently um but because they are going to save
1:04:24
you time energy the other thing that I do sometimes bringing this back to so first of all calls to action and all
1:04:31
these marketing channels right to your website and then also
1:04:36
uh that I was going to say is oh I've lost it but essentially was going to say on your website like
1:04:43
it was something about your website and your marketing uh oh I sometimes pull contents I've
1:04:49
taken the time to really thoughtfully at the start of the Year work through all of my copywriting copywriting is not something that comes supernaturally to
1:04:56
me I use a really good resource called promptlitz by just Jordana and she works you through a lot of creative writing
1:05:02
and helps you then for me your own words like they're not templates um to to
1:05:08
create really pretty really good content but anyway because my content for the first time in my business on my website
1:05:14
sounds so much like me because it is and it's filled with my personality I take that and put it directly on my socials
1:05:20
with calls to action that's what I do for clients as well because a lot of them I work with it's personal branding
1:05:26
so like you've said your website should be you it should have you on it everything down to the pictures that you
1:05:33
used the copy that's used they're all social posts I I always say that and I'm like you forget that like that website
1:05:39
isn't there like and I think a lot of people make the mistake of going oh the website will do its own thing but
1:05:44
socials now use SEO so so if people are searching for an answer give them as
1:05:49
many options as you can from your website to your socials to whatever else to find you and then they'll click on
1:05:55
whatever suits them as a person but for you make it easy on yourself that everything should be duplicated in these
1:06:01
places and I always say as well what you've got on your website when you introduce yourself on things like your socials have them as pinned so that
1:06:08
straight away people get a feel of who you are what you do what services you have so that even when you are repeating
1:06:14
yourself it's always going to be in a slightly different way anyway but make it easy on yourself yeah that's what like so some social
1:06:20
medias make that fairly easy already to you know you can have highlight reels you have pin posts yeah I have like a
1:06:27
nine grid on my social media on my Instagram because I stopped wanting to create posts for the grid um but like I said everything needs to
1:06:34
drive back to your website because it's where it's the only corner of the
1:06:40
internet that you can 100 own you do not probably own where who hosts your email
1:06:46
newsletter you do not own social media um you do not own
1:06:52
wherever who wherever your podcast lives probably you probably own that content
1:06:57
um but it could like Spotify podcasts could close tomorrow yeah and who would be Distributing me to Google and all the
1:07:04
other things like um so it's really important that your website is yours yeah yeah and that you
1:07:11
back things up oh God yes I had that once with the Vlog and nearly lost everything so I got my friends to
1:07:18
because I didn't know what I was doing at all and yeah always back it up yes okay so this has been a fantastic
1:07:25
conversation thank you so much for joining can you tell everyone where they can find you thanks for having me so almost I had a
1:07:33
Rebrand and on most platforms on Kumo f um but for some reason someone decided to take my name even though I'm the only
1:07:40
person in the world with my name and um on Twitter and the blog I'm a Diary of a
1:07:45
chick so Chik if it's a diver chick or chickumo F on absolutely everything and
1:07:50
my website is literally my name of seiko.com and you will find links to every single thing I do on there
1:07:58
fantastic well thank you so much again for coming thank you for having me on bye everyone
