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About Ellie, Features, Blog Posts Ellie McBride About Ellie, Features, Blog Posts Ellie McBride

Featured: Belfast Telegraph Thirty Under 30

Youth no obstacle to these entrepreneurs making big waves in the world of business…

9. Ellie McBride founder of Calibrated Concepts

Ellie, who is from the US, started out in 2017 with her business which specialises in designing websites for women entrepreneurs.

“When I arrived in Northern Ireland I had no contacts and little support to get my business up and running,” she explained.

Since starting out, I’ve grown my business to have supported over 100 clients and have designed over 50 websites.”

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Squarespace, Youtube Tutorials Ellie McBride Squarespace, Youtube Tutorials Ellie McBride

How to Customize Your Squarespace Shop

Squarespace has recently introduced new layouts for your product details pages!

So I thought I’d spend some time sharing how to customize your shop page and your product details pages.

In the video below you’ll learn to:

  • Understand your basic shop settings

  • Learn how to customize your store’s home page

  • Learn how to customize the look of your product details pages

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Podcast Episodes Ellie McBride Podcast Episodes Ellie McBride

Podcast S3:E8 - Ethical Sales Pages with Dani Paige

In this episode I talk to Dani Paige, a launch copywriter who specialises in upgrading sales copy.

Dani is passionate about creating persnality packed, ethical sales material for your business. She tells me how you can use different sections of your sales page to greater effect, and why we should all be keeping a list of our personal 'isms'!

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Podcast Episodes Ellie McBride Podcast Episodes Ellie McBride

Podcast S3:E5 Magnetic Websites with Kerstin Martin

In this episode I talk to Kerstin Martin, a Squarespace expert and educator about making the most of your website.

Kerstin believes in a heart-centered approach to business: providing great service and delivering high quality content and training. She has designed and launched over 80 websites and is the creator of the Eule Planner, an analog planner specifically designed for digital entrepreneurs.

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Podcast Episodes Ellie McBride Podcast Episodes Ellie McBride

Podcast S3E4: Instagram Reels with Niamh Crawford-Walker

So, first of all, I would say to start consuming reels. Think about the content that you consume. So if we go very specifically for Instagram reels or tik-tok style content, just scroll through and have a watch. Like it doesn't have to be specific to your industry or specific to your niche, but see what other people are doing. See what inspiration comes from there. By doing that, that's where you can bring the kind of fun element. In terms of a really practical thing, something I did last night and it's off the back of working with me.

I actually went through my audience and looked at who my audience actually are, and also looked at the content that had performed the best or that was really resonating. And that was working in line with what my own social media goals were on my own mark... social strategy and things like that. It's definitely going to be different for everyone.

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