I see these 11 website mistakes all. the. time.

I recently ran a free workshop about these 11 mistakes and what to do instead.

Ellie McBride, an American expat who made Belfast her home five years ago, has been named as one of the UK’s most inspirational and dynamic female entrepreneurs by the f:Entrepreneur ‘#ialso100’ campaign.

Ellie McBride, an American expat who made Belfast her home five years ago, has been named as one of the UK’s most inspirational and dynamic female entrepreneurs by the f:Entrepreneur ‘#ialso100’ campaign.

Squarespace has recently introduced new layouts for your product details pages!

So I thought I’d spend some time sharing how to customize your shop page and your product details pages.

In the video below you’ll learn to:

• Understand your basic shop settings

• Learn how to customize your store’s home page

• Learn how to customize the look of your product details pages

In this episode I talk to Dani Paige, a launch copywriter who specialises in upgrading sales copy.

Dani is passionate about creating persnality packed, ethical sales material for your business. She tells me how you can use different sections of your sales page to greater effect, and why we should all be keeping a list of our personal 'isms'!

It’s been a particularly busy year of changes, improvements and tweaks made inside the new(ish) Squarespace 7.1 platform.

I’ve broken it down into categories, so you can find the changes that matter most to you and your Squarespace website.

In this episode I talk to Melanie Knights, a self-published author, anti bro-marketing mentor and host of the podcast Entrepreneurial Outlaws. We talk about creating content that reflects your personality and values, instead of trying to fit in with what the algorithms demand of you.

We entrepreneurs are a rare breed.

Which can make shopping for us a bit of a challenge! So I’ve created a list of things that I know that I would love and that most of my fellow entrepreneurs would too! 

Even better, I’ve included ideas for these from other small businesses that I love wherever possible!

Wondering where to start with the structure of your new website?

Not sure what all you need to have to make the most of your website? Or what your community needs to know before investing in your product or service?

Let’s go through… everything you need to have on your website, plus a couple of bonus extras. 

In this episode I talk to Kerstin Martin, a Squarespace expert and educator about making the most of your website.

Kerstin believes in a heart-centered approach to business: providing great service and delivering high quality content and training. She has designed and launched over 80 websites and is the creator of the Eule Planner, an analog planner specifically designed for digital entrepreneurs.

I get it you want your blog posts to be formatted in a specific way.

So how do you make that happen for every single blog post without wasting tons of time formatting?

You create yourself one of my absolute favorite things.

A template (to duplicate over and over and over)!

Let me show you how:

So, first of all, I would say to start consuming reels. Think about the content that you consume. So if we go very specifically for Instagram reels or tik-tok style content, just scroll through and have a watch. Like it doesn't have to be specific to your industry or specific to your niche, but see what other people are doing. See what inspiration comes from there. By doing that, that's where you can bring the kind of fun element. In terms of a really practical thing, something I did last night and it's off the back of working with me.

I actually went through my audience and looked at who my audience actually are, and also looked at the content that had performed the best or that was really resonating. And that was working in line with what my own social media goals were on my own mark... social strategy and things like that. It's definitely going to be different for everyone.

I would love to chat with you about how to get content together for your website, especially when you're first getting ready to launch or maybe doing a big overhaul.

I want to talk to you about everything you need to pull together...get organized before you start. So, why is it important to get organized before you kick off a website project?

To start with the obvious, it seems time. If you have everything together from the start of the project, you don't waste times hunting down the right thing. Um, or getting off-brand or getting distracted, but more importantly, if you've taken some time to pull together all the elements I'm going to share with you today.... it's going to be so much easier to create a cohesive, gorgeous design.

Whether you’re building your own site or working with a web designer, great images will boost your design and help make a site your own. 

Sophy Dale is absolutely brilliant. And she's got such a warm personality. We're going to be talking about how to have empathetic content, how to create content that has empathy and connects. And Sophie is just brilliant at this. So a little more about her Sophie Dale is a copywriter business coach and messaging strategy. Who works primarily with online business owners, helping them find the right words to the right people.

She believes that empathy can be a business owner's unfair advantage, enabling them to get right inside their ideal client's heads and create an emotional connection. So that potential clients feel seen, heard, and understood stories and words are at the heart of all of her. A lifelong bookworm. Her background is in publishing and the arts world where she worked with writers, including Margaret Atwood, Ian Rankin, and Lionel Shriver, her experience as an editor, it gives her an edge and drawing out her clients' stories, seeing connections and narrative arcs and helping them find the best ways to express who they are and what they do in a way that will connect with their ideal clients.

Kiara Davis is a content strategist and a digital agency owner who's passionate about helping DIY entrepreneurs and purpose driven business owners show up confidently online in order to skyrocket their businesses to the next. Behind the brand, she's a multi-hyphenate with an array of passions and interests.

In this episode, we talked about how to strategize your content more and get really clear about what you're creating.