Our Ultimate Tech Stack: 17 Tools for a Streamlined, Simple Business
Let's talk tech! Okay okay, when am I not?
🤣🤣
But when it comes to running an efficient and simple business, using the right tools can save you endless hours and headaches. Whether you’re setting up a brand-new business or ready to streamline your existing one, this is the list of software and tools my team and I couldn't live without here at Calibrated Concepts, plus a few that we recommend to loads of our clients.
Affiliate disclaimer: Since I always want to make life a little easier for you, you’ll find affiliate links and helpful discounts throughout this post. I only recommend tools my team and I love and use (and have a few in here that I’m not an affiliate for at all!)
First let’s talk websites:
1. Squarespace — For Beautifully Simple Websites
If you've been here for a while, you know that Squarespace is my number-one recommendation for building a website that’s beautiful, functional, and simple. It’s so user-friendly, even if tech isn’t your thing. With their easy drag-and-drop tools, easy-to-start-with templates, and built-in extras, it’s just about everything you need to jumpstart your online homebase. And with the code CALIBRATEDCONCEPTS, you can snag a little discount at checkout! Get Started with Squarespace
2. SEOSpace — Squarespace SEO Made Easy
If you’re feeling a little (or a lot) lost with SEO, SEOSpace is an incredible tool for Squarespace users to get you on track. Whether it’s keyword tracking, optimizing blog posts, working toward a better Google ranking, or making sure you’re hitting all the right SEO marks, the founder Henry and his team have your back. It’s perfect for non-SEO experts! Check out SEOSpace
3. Shopify — For Simple, Powerful E-commerce
Selling more products than services? Then, Shopify is your best friend for a website. I love its clean and simple setup, its range of integrations, and the ease with which you can customize your online store. Shopify’s a powerhouse when it comes to scaling up, and it’s built for conversion. Start Your Shopify Store
4. Promptlates — Copywriting That Pack a Punch
I have used Jess Jordana’s Promptlates to write my website twice now! Prior to that I’d both used a copywriter or tried cobbling things together on my own. With her incredible system that’s part prompts, part templates, part video guides — my website copy feels and sounds just like me AND converts clients. They are well worth the price, but I happen to know she offers a great Black Friday deal or you can get 30% off with the code secretperks! Check out the Promptlates
5. Koffee Klatch (UK) — For Contracts & Policies You Can Trust
If you don’t know where to start with contracts or policies, Koffee Klatch is here to help. They offer easy-to-customize templates written in plain English, so you don’t have to worry about missing anything important. Trust me, you don’t want to get caught out without solid contracts! Get Contracts with Koffee Klatch
6. Termly (US) — Cookie Banners & Privacy Policies Made Easy
Staying compliant with GDPR and privacy laws can be a headache, but Termly makes it super simple to manage your cookie banners, privacy policies, and more. With an easy setup, Termly is perfect for any business wanting to keep things legit without the fuss. Check Out Termly
7. Interact — Quiz Creation to Build Connection
Quizzes are one of my favorite lead magnets (you may have noticed!), and Interact makes creating a beautiful one easier than ever with their new AI tools. If you want to build a unique, engaging quiz that gives real value to your audience, Create Your Quiz with Interact
To keep us organized:
8. Dubsado — The Client Relationship Superhero
Dubsado is where my team’s client management magic happens. Contracts, invoicing, automated workflows, client portals and more – it’s like having an assistant keeping you on track. Perfect for service-based businesses, Dubsado keeps the backend running on autopilot so you can focus on the big-picture stuff. Plus, using the code calibratedconcepts gets you 20% off your payment! Try Dubsado Here
9. Asana — Project Management that Actually Works
Asana is the backbone of my entire business. It keeps every project, idea, task, and tiny detail right where it belongs — and all in one place. It’s super intuitive for keeping track of deadlines, assigning tasks to team members, and making sure that nothing slips through the cracks. Whether you’re managing a massive project or your daily to-do list, Asana is a dream come true for staying on top of it all. Check Out Asana, it's got a great free plan!
10. Slack — Communication Without the Inbox Clutter
Slack is where conversations happen at Calibrated Concepts. Instead of back-and-forth emails that clog up our inboxes, we use Slack to keep our internal communication clear and respectful of our different working time zones! Plus, the search feature means I can find past conversations and important files in seconds. And let’s not forget the integrations with our other tools like Asana and Google Drive. Learn More About Slack (it also has a great free plan)
11. Acuity Scheduling — For Hassle-Free Bookings
Acuity is the G.O.A.T. of scheduling if you run a service-based business. It’s probably one of the most robust tools on the market because you can set up payment options, intake forms, and automated reminders so everything is in one place. It takes all the hassle out of scheduling by letting your clients book directly into your calendar. The best part? It’s fully integrated with Squarespace if you’re using that for your website! Use the code CALIBRATEDCONCEPTS for a little discount, too. Book with Acuity
12. Monzo Business — For Simple Business Banking
I’ve been with Monzo for years for my UK banking (both personal and business). I love that it’s designed with small business owners in mind, so you get real-time notifications, easy categorization of expenses, and no hidden fees. Plus, it’s great for managing cash flow, invoices, and setting aside funds for taxes – all from your phone. And, if you’re new to Monzo, we both get a little bonus of £50 when you sign up through my link! Sign Up for Monzo Business
13. Google Workspace — Your Virtual Office
Google Workspace is the all-in-one digital office. From professional email addresses to the Drive’s file storage and creation, and Google Meet for virtual calls, it’s got all the tools my team and I need to stay productive and organized. I love how I can access it all from anywhere because it’s in the cloud. You can test it out with 14-day free trial! Get Started with Google Workspace
For content creation:
14. Canva — Design for Non-Designers
Canva has my go-to for creating designs that are polished and professional for almost 10 years! I genuinely create everything in it, from social media graphics to flyers and beyond, Canva makes it easy to create visually stunning content. It’s perfect for anyone who wants to make their work look good without losing hours to complicated software. Try Canva Here
15. Later — Social Media Scheduling Made Simple
If you’re trying to keep your social media consistent without spending hours online, Later is a must-have. While there’s a million and one social media scheduling tools out there, Later’s clean and heavily visual tool is my favorite. It lets you batch schedule posts, preview your feed, and even pulls together analytics to see what’s resonating with your audience. Plus, Later lets you schedule your first 10 posts free if you sign up through my link! Start with Later
16. Flodesk — Email Marketing Made Beautiful
If you want to send gorgeous email newsletters that feel you, Flodesk is the one. With its easy design setup and brand-matching templates, it makes email marketing actually fun (if you can believe it). Bonus: you get 50% off your first year with the code CALIBRATEDCONCEPTS! Start with Flodesk
17. Elgato Key Light Air — The Perfect Lighting
A well-lit desk can make all the difference, and the Elgato Key Light Air gives just that. Perfect for anyone doing online meetings, YouTube videos, or social media content, it’s compact but mighty, giving your space that professional, fully adjustable glow. And best yet, if you’re a glasses wearer like me, you don’t get that annoying ring in your glasses that you do with typical ring lighting. Get Your Key Light
These are the tools that keep Calibrated Concepts running smoothly, help us serve our clients better, and save my team tons of time. I’m sharing because I genuinely believe in each of these products and know they can help simplify your business too.
Ready to dive into these tools? Have questions about which might fit your business best? Send me an email or book a chat – I’d love to help you find the right fit!
Happy simplifying! 🎉
Ready to become a Calm CEO?
Inside the Calm CEO Starter Pack:
I'll walk you through the most common tech and system mistakes I see in a short video workshop
You’ll find your unique version of a simple business with a guided journaling session.
Plus, you get a special discount code for my online shop!
