Maximizing Your Impact: Why Your Business Thrives When You Focus on Your Zone of Genius
Let’s discuss the importance of small businesses focusing on what they are good at and not getting caught up in administrative tasks and marketing.
I explain how automating certain processes, such as client care emails and appointment scheduling, can free up time for entrepreneurs to work in their zone of genius. By delegating or automating other aspects of their business, entrepreneurs can focus on what makes them unique and valuable to their customers.
Transcript below!
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0:02 Your business needs you to do what you are good at. Okay that might sound really really obvious but it is something that I see a lot of small businesses get hung up on because instead of doing what they're really good at theyre busy doing admin theyre busy marketing which is important admin and marketing
0:22 are so important but the thing is is especially once youve been running your business for a while it can become a bit unwieldy you have a lot of software that youve tried and tested you may have half set up a system that you like are sort of using or maybe you have systems youve used that youve outgrown
0:42 and and youre spending all of this time doing things that you either dont really need to be doing or can be completely automated things like sending client care emails things like scheduling appointments those types of things should never be done manually in my opinion or almost never be done manually
1:04 and theres a lot of reasons for that but the main one were talking about today is that you need to be working in your zone of genius so imagine if you're a coach people come to you because they want to be coached by you right they want to be coached by you not the coach next door not the coach on the
1:22 other side of the world they've chosen you because of whatever something special you're bringing to the table and instead you are coaching them but youre distracted because you havent you know you have to figure out how to invoice them and that feels like a pain and you havent sent them the things, doing
1:59 all these other little things. if you were coaching and you're in that zone of genius and your client care emails are going out that onboarding like hey I'm so excited to work with you here's what you should need what here's what you should know that was should know and need to know all together are
2:16 booking into your calendar automatically for consultations team calls for your actual coaching sessions and those can you pick my brain or coffee calls all of those are all just kind of happening automatically and best they're happening in a really boundaried way because you're getting the set up if
2:36 and when those are allowed to happen in your calendar, right? people could pay you with these, right? You can set up an invoice, people can pay you online the payment like terms and are all set up or so if theres a payment schedule all part of it just really automated super streamlined or what you need
2:58 to do next week to move the needle in your business so thats creating maybe a new resource for your coaching community or if its some form of marketing you need to do scheduling out an email it's really clear what you need to do say next week or next month its all in your project management system imagine
3:16 all of that imagining you knew that your emails were going out automatically and all the time that would free up that your calendar appointments were being scheduled automatically and all the time that would free up that people were paying delighted to pay you because working with you is so good because
3:34 your coaching is awesome and all of your processes are a breeze love that and that you can see down the line the tasks that are coming up so that you can think and plan ahead and so if you know oh you know so and so has an appointment that week maybe I can do that or oh I'm looking to take a vacation
3:54 next month maybe I should regen things and move things around a little as far as some of my recurring marketing tasks or maybe I should outsource that to somebody because I've got a lot on my plate imagine being able to do all that your business needs you to be the one doing what you're good at because
4:11 nobody else can do that part other like you can either automate or delegate so much of your business but the thing that you only you can bring is you and the thing is I'm willing to bet that people are buying you yes they want whatever product or service you provide be coaching or mugs or whatever it
4:33 is but they're buying your product or service your coaching or your mugs because they like you and they like what you bring to the table that's different maybe it's your style or the fact that you if you're a coach like youre integratedor that you understand intersectionality or its maybe that you make
4:51 these mugs that are you know two handed for people who might be a little shaky and can't hold a mug just with one hand like theres so many beautiful things that i see entrepreneurs doing that are so unique and so beautiful out there like makes me so excited to support those small businesses by helping
5:09 those other things really feel simple and easy alright so i've got loads of resources for you here on my blog etc or if you would like to chat through working with me one to one i'm very very happy here i would be very happy to hear from you in the meantime if you found this helpful or inspiring feel
5:29 free to give it a thumbs up or subscribe alright Thank you.
