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Resources to help you with the techy side of business!

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Blogging: The Ultimate Game-Changer for Website Growth with Jillian Henning

Guest expert Jillian Henning and I dove into the world of blogging and website content creation, discussing how it can supercharge your website's growth.

Learn valuable methods and insider tips that will make content creation easier and more effective for business owners.

Whether you're a seasoned blogger or just starting out, this livestream is packed with actionable insights to help you take your website to the next level.

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Unleash Online Potential: Video & Websites with Chris Colton, founder of SeeSee

An epic YouTube Live session with Chris Colton, the awesome founder of See See — a one stop shop for creative services that include Website Design, Video, Photography & Drone Services.

We're diving into the game-changing power of video and websites, and how they can transform your online presence.

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The Power of Brand Design: It's Key Role of Brand Design in Website Success with Cara Bendon

In this video, I talked with the incredible Cara Bendon, a branding specialist with over 14 years of experience.

With a track record of helping over 60 brands create a lasting impression, Cara is passionate about empowering ambitious sustainable brands to make a significant impact.

In this livestream, she shared invaluable insights and techniques that entrepreneurs and small businesses can use to establish themselves, drawing from her extensive expertise in the field.

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Choosing the Right Website Platform with Zoe McCallum

Ellie McBride, the Squarespace pro from Calibrated Concepts, and Zoe McCallum, the WordPress guru behind ZCM Digital, as they spill the beans on website platforms.

They talked about the good, the bad, and the ugly of different options out there. Whether you're team Squarespace or team WordPress (or somewhere else entirely), this livestream is going to help you find the perfect fit for your business.

Don't miss out on their epic conversation! Grab a snack and tune in to learn all about picking the right website platform.

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Podcast Episodes Ellie McBride Podcast Episodes Ellie McBride

Podcast S3:E8 - Ethical Sales Pages with Dani Paige

In this episode I talk to Dani Paige, a launch copywriter who specialises in upgrading sales copy.

Dani is passionate about creating persnality packed, ethical sales material for your business. She tells me how you can use different sections of your sales page to greater effect, and why we should all be keeping a list of our personal 'isms'!

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Podcast Episodes Ellie McBride Podcast Episodes Ellie McBride

Podcast S3:E5 Magnetic Websites with Kerstin Martin

In this episode I talk to Kerstin Martin, a Squarespace expert and educator about making the most of your website.

Kerstin believes in a heart-centered approach to business: providing great service and delivering high quality content and training. She has designed and launched over 80 websites and is the creator of the Eule Planner, an analog planner specifically designed for digital entrepreneurs.

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Podcast Episodes Ellie McBride Podcast Episodes Ellie McBride

Podcast S3E4: Instagram Reels with Niamh Crawford-Walker

So, first of all, I would say to start consuming reels. Think about the content that you consume. So if we go very specifically for Instagram reels or tik-tok style content, just scroll through and have a watch. Like it doesn't have to be specific to your industry or specific to your niche, but see what other people are doing. See what inspiration comes from there. By doing that, that's where you can bring the kind of fun element. In terms of a really practical thing, something I did last night and it's off the back of working with me.

I actually went through my audience and looked at who my audience actually are, and also looked at the content that had performed the best or that was really resonating. And that was working in line with what my own social media goals were on my own mark... social strategy and things like that. It's definitely going to be different for everyone.

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Podcast Episodes Ellie McBride Podcast Episodes Ellie McBride

Podcast S3E3: 6 Things You'll Need Before You Design Your Website

I would love to chat with you about how to get content together for your website, especially when you're first getting ready to launch or maybe doing a big overhaul.

I want to talk to you about everything you need to pull together...get organized before you start. So, why is it important to get organized before you kick off a website project?

To start with the obvious, it seems time. If you have everything together from the start of the project, you don't waste times hunting down the right thing. Um, or getting off-brand or getting distracted, but more importantly, if you've taken some time to pull together all the elements I'm going to share with you today.... it's going to be so much easier to create a cohesive, gorgeous design.

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Podcast Episodes Ellie McBride Podcast Episodes Ellie McBride

Podcast S3E2: Content with Empathy with Sophy Dale

Sophy Dale is absolutely brilliant. And she's got such a warm personality. We're going to be talking about how to have empathetic content, how to create content that has empathy and connects. And Sophie is just brilliant at this. So a little more about her Sophie Dale is a copywriter business coach and messaging strategy. Who works primarily with online business owners, helping them find the right words to the right people.

She believes that empathy can be a business owner's unfair advantage, enabling them to get right inside their ideal client's heads and create an emotional connection. So that potential clients feel seen, heard, and understood stories and words are at the heart of all of her. A lifelong bookworm. Her background is in publishing and the arts world where she worked with writers, including Margaret Atwood, Ian Rankin, and Lionel Shriver, her experience as an editor, it gives her an edge and drawing out her clients' stories, seeing connections and narrative arcs and helping them find the best ways to express who they are and what they do in a way that will connect with their ideal clients.

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Podcast Episodes Ellie McBride Podcast Episodes Ellie McBride

Podcat S3:E1: Get Content Clarity with Kiara Davis

Kiara Davis is a content strategist and a digital agency owner who's passionate about helping DIY entrepreneurs and purpose driven business owners show up confidently online in order to skyrocket their businesses to the next. Behind the brand, she's a multi-hyphenate with an array of passions and interests.

In this episode, we talked about how to strategize your content more and get really clear about what you're creating.

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Podcast Episodes Ellie McBride Podcast Episodes Ellie McBride

Podcast S2:E9 - Finding Your North Star with Eve Earley

Eve early has nearly 50 years of work experience across industries as varied as legal accounting manufacturing and the counseling professions. Her earliest experience delivering change management programs was that Motorola. Grounded in the techniques, which went on to become six Sigma which was in development there. Since moving to Ireland in 2008, she has worked with startups, founded a social enterprise and catalyze connections among Changemakers and reformers and social enterprises, SMEs, and micro businesses.

Her career spans two global recessions. During the first, she was employed to outplace senior and C suite corporate employees made redundant in the early eighties. In 2009, she founded empowering change and applied those skills and supporting startups among the many reluctant entrepreneurs coping with the aftermath of the 2008 crisis.

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Podcast Episodes Ellie McBride Podcast Episodes Ellie McBride

Podcast S2:E8 - Rhythms for Parenting with Shari Medini

Shari Medini and Karissa Tunis are the coauthors of Parenting While Working from Home. A monthly guide to help parents balance their careers, connect with their kids and establish their inner strength. They are also the co-owners of the popular parenting, adorethemparenting.com, with six kids between them and over a decade of work from home experience. They love sharing strategies that help fellow parents minimize the overwhelm while trying to juggle it all.

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