In this episode I talk to Dani Paige, a launch copywriter who specialises in upgrading sales copy.

Dani is passionate about creating persnality packed, ethical sales material for your business. She tells me how you can use different sections of your sales page to greater effect, and why we should all be keeping a list of our personal 'isms'!

In this episode I talk to Melanie Knights, a self-published author, anti bro-marketing mentor and host of the podcast Entrepreneurial Outlaws. We talk about creating content that reflects your personality and values, instead of trying to fit in with what the algorithms demand of you.

In this episode I talk to Kerstin Martin, a Squarespace expert and educator about making the most of your website.

Kerstin believes in a heart-centered approach to business: providing great service and delivering high quality content and training. She has designed and launched over 80 websites and is the creator of the Eule Planner, an analog planner specifically designed for digital entrepreneurs.

So, first of all, I would say to start consuming reels. Think about the content that you consume. So if we go very specifically for Instagram reels or tik-tok style content, just scroll through and have a watch. Like it doesn't have to be specific to your industry or specific to your niche, but see what other people are doing. See what inspiration comes from there. By doing that, that's where you can bring the kind of fun element. In terms of a really practical thing, something I did last night and it's off the back of working with me.

I actually went through my audience and looked at who my audience actually are, and also looked at the content that had performed the best or that was really resonating. And that was working in line with what my own social media goals were on my own mark... social strategy and things like that. It's definitely going to be different for everyone.

I would love to chat with you about how to get content together for your website, especially when you're first getting ready to launch or maybe doing a big overhaul.

I want to talk to you about everything you need to pull together...get organized before you start. So, why is it important to get organized before you kick off a website project?

To start with the obvious, it seems time. If you have everything together from the start of the project, you don't waste times hunting down the right thing. Um, or getting off-brand or getting distracted, but more importantly, if you've taken some time to pull together all the elements I'm going to share with you today.... it's going to be so much easier to create a cohesive, gorgeous design.

Sophy Dale is absolutely brilliant. And she's got such a warm personality. We're going to be talking about how to have empathetic content, how to create content that has empathy and connects. And Sophie is just brilliant at this. So a little more about her Sophie Dale is a copywriter business coach and messaging strategy. Who works primarily with online business owners, helping them find the right words to the right people.

She believes that empathy can be a business owner's unfair advantage, enabling them to get right inside their ideal client's heads and create an emotional connection. So that potential clients feel seen, heard, and understood stories and words are at the heart of all of her. A lifelong bookworm. Her background is in publishing and the arts world where she worked with writers, including Margaret Atwood, Ian Rankin, and Lionel Shriver, her experience as an editor, it gives her an edge and drawing out her clients' stories, seeing connections and narrative arcs and helping them find the best ways to express who they are and what they do in a way that will connect with their ideal clients.

Kiara Davis is a content strategist and a digital agency owner who's passionate about helping DIY entrepreneurs and purpose driven business owners show up confidently online in order to skyrocket their businesses to the next. Behind the brand, she's a multi-hyphenate with an array of passions and interests.

In this episode, we talked about how to strategize your content more and get really clear about what you're creating.

Eve early has nearly 50 years of work experience across industries as varied as legal accounting manufacturing and the counseling professions. Her earliest experience delivering change management programs was that Motorola. Grounded in the techniques, which went on to become six Sigma which was in development there. Since moving to Ireland in 2008, she has worked with startups, founded a social enterprise and catalyze connections among Changemakers and reformers and social enterprises, SMEs, and micro businesses.

Her career spans two global recessions. During the first, she was employed to outplace senior and C suite corporate employees made redundant in the early eighties. In 2009, she founded empowering change and applied those skills and supporting startups among the many reluctant entrepreneurs coping with the aftermath of the 2008 crisis.

Shari Medini and Karissa Tunis are the coauthors of Parenting While Working from Home. A monthly guide to help parents balance their careers, connect with their kids and establish their inner strength. They are also the co-owners of the popular parenting, adorethemparenting.com, with six kids between them and over a decade of work from home experience. They love sharing strategies that help fellow parents minimize the overwhelm while trying to juggle it all.

Miriam is former architect, turned software developer and programming teacher. As a result of her recent motherhood. She's passionate about making computers more accessible, friendly, and easy to understand for young children and encourages them to become curious about what technology is and how it works.

She's the author of Zerus & Ona, a book series designed to make learning about computers fun and motivating for the whole family.

Today, we are here with Miriam Tocino. I'm really, really excited to have this conversation. We're going to be talking all about cycle tracking and working with our natural menstrual cycle.

Sasha classes herself as a writer, doubter and doer, even though she's been writing in some form from the age of eight, she only started calling herself a writer last year and rebellious act against herself, doubting nature. She's an avid journaler and lover of words who wants to use them to challenge the negative narratives that women can have about themselves.

In this episode, we discussed how harnessing the power of self-expression and being a rebel journaler can help you be more inline with your own seasons and needs in life.

We are here today with Mel Wiggins. If you've been following me for any amount of time, you'll see that Mel and I's worlds are really intertwined. It started when I was working as a VA, she hired me as a virtual assistant and then I joined her community Assembly and since then we've gotten even more melded into each other's businesses and lives.

And I'm really excited because Mel just has such a wealth of wisdom. She's so soulful and peaceful in the way that she brings her information and her insights. So I'm really excited to dive in and have you guys hear all about setting boundaries, trusting ourselves and making space for rest.

Carla McGreevey is a yoga teacher who specializes in healing trauma through breath and movement. Carla is a former exercise addict who worked as an account manager for Bacardi who had a deep aversion to the idea of yoga, who then quit her full-time job with the mission to make the power of this ancient practice, widely known, accessible, and relatable to modern day people.

Yoga connects you to the deep intelligence of your breath and body whose depths of intelligence science is yet to fully understand by connecting to ourselves. We can live authentically with deep connection. And remember we belong, which empowers us to live happier, more fulfilled lives. When Carla started yoga at 28, she didn't know anything about herself or what made her happiest.

She didn't know about her passions. She hated her body. And couldn't feel any sensations in our body. She felt so disconnected from herself and second-guessed herself constantly. The yoga and meditation helped her with how she felt. And she learned to love and take care of herself.

Marsha Powell, is the founder of belly view UK, a London-based girls, charity that equips girls and young women with a support network skills and competence to make informed choices about their future, committed to the development and social mobility of young women. This HR professional uses all her transferable skills, knowledge and experience.

From her 15 year career and the city and her masters and personnel development to develop and sustain a platform that contributes to the female empowerment. And gender equality narrative in the UK belly gives girls and young women support guidance, education, confidence, self-esteem opportunities, positive solutions, and role models.

With eight years of experience, working with girls and young women, Marsha has developed and successfully facilitated the learning of over 5,000 girls aged eight to 19, contributing to their social mobility, improved educational outcomes and wellness. Believes outcomes are delivered through employability leadership workshops and career development support, a strong believer that every girl needs a mentor.

Cassie is a social media strategist, consultant and workshop facilitator, and she works with busy business owners to simplify their social media strategy. Cassie believes in creating sustainable strategies that work with your lifestyle, not ones that have you chained to your phone.

I loved recording this episode with Cassie because she shows us what's possible. She's created her entire business around. Her energy, her schedule, and wanting to spend more time with her husband doing the things she loves. And that's exactly why we're all in business for the freedom and flexibility, as well as the capacity to help people with our gifts and talents and skillsets.

So let's hear exactly how she does it.

I am so excited for you to listen to this episode. Rachel is just a fountain of calm and just the peacefulness of nature seems to emanate out of her. So I'll tell you a bit about her. Rachel is the founder of Rooted Wings, a nature based business that seeks to gather and connect people to themselves, each other and the land we live on through nature, connection, holistic living nature education forrest school and adventures.

She lives in Yorkshire, UK with her husband and four children, three of which are home educated and one is a recent convert to school. They spend a lot of free time on the moors, uphills, in the woods, and along the canals exploring.

Through this discussion, Rachel shared so much about what it means to live with nature, as opposed to living in this busy technological life that we have. To mirror the energy of the seasons and of our own rhythms. It's super important. And she's given us lots of really good tips. Ready? Let's hear it directly from her.

PS this particular episode is pretty echo-y on my audio! Sorry about that, we've got it fixed for other episodes.

What do you want more time and energy for?

This is something that in my previous life, as a tech virtual assistant, I dealt with all the time, it was one of the first questions I asked my clients when I was trying to figure out how I could assist them in making their lives easier. It's something I still ask members of The Capable Collective all the time.

What do you want more time and energy for?

I also asked this question in a recent workshop in the free Capable Collective Facebook group.

The answers I got included things like. Focused deep work to think about new products. Finding time for Headspace. Ensuring that I spend time on actually supporting my clients and less on faffing. Resting. Pleasure. Self-care. Being able to get up and go. Working from anywhere. Finding some balance between work and time to herself.

These are things that I see really commonly across my community and across my work. So I want to share with you some of my very best tips, tools and templates to streamline your business in a way that will feel like it's a lot less hard. You can make business easy.