Dr. Rowena Senior
Rowena now has a digital home that works exactly as hard as she does. One that perfectly balances the strict professionalism of academia with the warmth of her coaching style, with plenty of room to expand when she is ready.
The Challenge: Finding the Time and Trust to Take the Plunge
Rowena is a brilliant Birmingham-based academic who provides coaching for other professionals in higher education. She had this amazing coaching business in its early stages that she’s been building while balancing a demanding full-time job.
She had originally tried to DIY her website (which is valid especially for new businesses, but can be such a massive drain on your time and energy when you're already at max capacity!). Over the course of a few years, Rowena and I had at a few consultation calls and she trusted me enough to keep coming back to me. And when she was ready to finally take the plunge, we hit the ground running.
The Vision: Authentic, Professional, and Palatable to Academia
Rowena knew exactly what she didn't want: an overly complicated site. She wanted something professional, authentic, and deeply reflective of her coaching approach. It needed to be palatable and trustworthy to the strict academic world her clients live in, but it still needed a spark of her own personality.
Most importantly? She needed a digital foundation that could grow with her as she adds and scales her offers in the future.
The Solution: A Hard-Working, Scalable One-Pager
I told her in one of our early emails, "We'll build you a stunning one-page Squarespace website that showcases who you are, what you offer to those in higher education, and of course, leaves you room to grow." And that is exactly what we delivered.
The Brand Identity: We designed a really simple, clean logo and a custom brand palette featuring a grounding dark green paired with a bright, energetic coral.
Strategic Design: We built a robust 1-page Squarespace website using anchor links throughout, making the single page feel like a fully fleshed-out, well-rounded site. We paired her fantastic professional photos with clean but fun geometric shapes to add a pop of personality without losing the professional vibe.
Automating the Booking Process: We embedded a Calendly scheduler right into the site, making the primary call to action a seamless invitation to book a consultation. And eliminating any need for email tag in her busy schedule!
Capturing Leads: We added a native Squarespace newsletter block so she can start building her audience and capturing interest immediately so she can leverage that community as she grows.
